Blue Cross Blue Shield of Michigan is seeking a Digital Product Manager to lead the strategic vision and roadmap for digital experiences. In this role, you will optimize conversion strategies, define feature requirements, and manage product backlogs. You will collaborate with marketing, design, and engineering teams to enhance consumer-facing experiences on the public site. This position aims at improving account creation and self-service workflows.
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Digital Experience PM - Onboarding & CRO
Experimentation Jobs · Detroit, MI, USA ·
- Job type:
- Full Time