Social Media Marketing Lead

Requirements

4-8 years of social media marketing experience

Proven track record of growing brand social accounts with measurable business impact

Experience managing social for multiple brands or distinct audiences simultaneously -- consumer + lifestyle or B2C + premium is a plus

Deep platform expertise across Instagram, TikTok, and at least two other channels

Strong creative eye -- you can write compelling copy, brief creative effectively, and know what stops the scroll

Data fluency: comfortable in native analytics and systems such as Sprout Social / Dash Hudson / similar tools, and building performance reports

Experience running influencer programs at scale, including negotiation and contracts

Excellent cross-functional communicator -- you can work with the leadership team and a video editor with equal ease

Passion for pets is a genuine plus; we're a pet-obsessed company

(Desirable) Experience at a consumer marketplace or two-sided platform, or experience with pet wellness and consumables

(Desirable) Background in fashion, lifestyle, or premium consumer goods

(Desirable) Working knowledge of paid social (Meta Ads, TikTok Ads)

(Desirable) Experience with UGC programs and community-led growth

What the job involves

We're looking for a Social Media Marketing Lead (or Sr Manager) to own and evolve the social presence for both Wag And Maxbone

This is a senior individual contributor role where you'll set the strategy, drive execution, and be the internal expert and voice of social across both brands

You’ll be fluent in both mass-market consumer social and premium lifestyle brand social, knowing how to shift voice, aesthetic, and strategy to serve multiple audiences without losing coherence

Own the end-to-end social media strategy for Wag! and Maxbone across Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and emerging platforms

Develop distinct brand voices and content pillars for each brand that drive engagement, community growth, and conversion

Partner with Brand, Growth, Product, and Creative to integrate social into campaigns, product launches, and brand moments

Build and own the content calendar, ensuring a consistent publishing cadence across both brands

Define and track KPIs: follower growth, engagement rate, reach, UGC, share of voice, and social-attributed revenue

Manage influencer and creator partnerships end-to-end: identification, outreach, briefing, and performance reporting

Stay ahead of platform trends and algorithm shifts, bringing new formats and opportunities to the team proactively

Oversee paid social strategy in partnership with the performance marketing team

Report monthly to senior leadership on social performance, competitive landscape, and strategic recommendations

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