Global Director, Creative Performance & Analytics

Global Director, Creative Performance & Analytics

SharkNinja | Posted Mar 11 • Full-time
Unknown
Overview

The Director of Creative Performance & Analytics is a global leadership role responsible for elevating how creative effectiveness is measured, understood, and optimized across the full funnel. This role sits at the intersection of data, creativity, and culture—partnering closely with Creative, Consumer Insights (CI), Media & Analytics, Marketing/IMC, and Social teams to ensure creative work drives both brand relevance and commercial impact. This leader will report to the SVP, Creative Services and build and scale a Creative Performance and Analytics function from the ground up, developing new frameworks, tools, and ways of working that go beyond standard metrics like CTR and view rates. The goal is to generate actionable creative insights that directly inform ideation, execution, and evolution of creative work, pre-launch and in-market, across global markets.
Key Responsibilities

Define and lead the global creative performance and analytics measurement strategy across all channels and platforms.
Establish best-in-class frameworks for evaluating creative effectiveness across the full funnel, from awareness and consideration to conversion and long-term brand impact.
Elevate deep creative diagnostics that connect creative choices to sales performance, brand lift, and cultural relevance and translate these insights to creative teams to action.
Pre-Launch Creative Intelligence

Partner closely with Consumer Insights & Strategy teams to inform creative development before launch.
Translate qualitative and quantitative insights into clear, actionable guidance for creative teams during ideation and concept development.
Help creative teams understand what will resonate with consumers and culture before creative goes live.
In-Market & Post-Launch Analysis

Lead post-launch creative performance analysis across global markets and platforms working with Media & Analytics teams.
Identify what is working, why it’s working, and how creative can be optimized, evolved, or scaled.
Deliver concise, compelling recommendations that creative teams can act on quickly.
Cross-Functional Partnership

Act as a strategic partner to Creative Leads and teams, embedded in the creative process—not a downstream reporting function.
Collaborate closely with Media, Analytics, Marketing/IMC, and Social teams to ensure alignment between creative, media strategy, and performance goals.
Serve as a trusted advisor to senior leadership on creative effectiveness and investment decisions.
Team Building & Leadership

Build and lead a high-performing Creative Performance team from the ground up.
Define roles, capabilities, and career paths while fostering a culture that blends analytical rigor with creative curiosity.
Mentor team members to think like creative strategists, not just analysts.
Platforms, Tools & AI

Bring deep knowledge of media platforms, creative performance tools, and emerging AI capabilities.
Identify and implement tools, methodologies, and AI-driven solutions that increase efficiency, speed, and creative impact.
Stay ahead of industry trends in creative measurement, experimentation, and optimization.
Qualifications & Experience

8+ years of experience in analytics, performance, or measurement with a strong focus on creative effectiveness.
Proven experience analyzing creative performance across multiple channels and platforms, including digital, social, and emerging media.
Demonstrated ability to translate data into clear, compelling creative recommendations.
Strong understanding of how creative drives business outcomes, not just engagement metrics.
Experience working in a global, matrixed organization and influencing across functions.
Prior experience building or scaling teams strongly preferred.
Deep familiarity with creative testing, experimentation, brand lift, MMM, and/or attribution approaches as they relate to creative.
Knowledge of AI tools and modern analytics platforms that support creative development and optimization.
What Success Looks Like

Creative teams actively seek out this function as a strategic partner to help elevate their creative output and drive sales.
Creative insights directly shape ideation, execution, and iteration of work across markets.
The organization has a shared, elevated understanding of what “great creative” means and how to measure it.
Creative work becomes more effective, more efficient, and more culturally and consumer relevant, driving measurable business growth.
Salary and Benefits

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Pay Range: $168,800—$258,800 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we will disrupt entire markets.
EEO Statement: We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation. We will consider reasonable accommodations consistent with legislation and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
Note: This job description is provided for informational purposes. For candidate privacy and related notices, please refer to official SharkNinja policies.

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