Sr. Business Communications Specialist

Client: M&T Bank Position: Sr. Business Communications Specialist
Location: Buffalo, NY , Hybrid onsite 4 days a week
Duration: Long term
Visa: GC or Citizens
What You’ll Need to Have: Internal communications strategy, including current-state assessment, audience segmentation, and campaign planning
Ability to translate insights into actionable strategy while also supporting hands‑on execution
Strong writing and storytelling skills to develop clear, engaging content across channels
Responsibilities: Conduct a communications landscape assessment (channels, tools, stakeholders, gaps)
Define audience segments and personas to improve targeting and relevance
Develop an overarching internal communications strategy aligned to enterprise priorities
Create a tactical communications and campaign plan (channels, messaging, cadence)
Support ongoing communications execution (announcements, intranet content, campaigns) during the engagement
Engagement details: Scope includes both strategic discovery and execution support.
Deliverables: documented current‑state assessment, audience framework, communications strategy, and tactical campaign roadmap.
Role will partner closely with the Engagement & Activation Lead, internal comms stakeholders, and cross‑functional teams. This role addresses a current gap in dedicated strategic communications capacity and will establish a scalable, repeatable foundation that can be transitioned to internal teams.

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