Marketing Content Specialist

Marketing Content Specialist
Callen – Southwestern Wisconsin

Position Overview
Are you someone who notices the details others miss? Do you know how to turn real work into a story people connect with?

We’re looking for a Marketing Content Specialist to help capture and share the work happening every day across our projects. This role is hands‑on and execution‑focused, working both in the field and behind the scenes to support our marketing efforts.

You’ll be responsible for creating consistent, high‑quality content that reflects our craftsmanship, our people, and the experience we deliver to homeowners.

This is a great opportunity for someone who wants to build real‑world experience and grow their skill set across multiple areas of marketing.

What You’ll Do

Content Capture & Creation

Capture photo and video content on job sites, in Design Centers, and during homeowner interactions

Document projects from start to finish (before, during, after)

Edit and prepare content for use across digital platforms

Content Writing & Messaging

Write engaging social media captions that reflect our brand voice and project stories

Draft blog posts, website updates, and short‑form content to support SEO, AEO, and client education

Assist in writing marketing messaging for campaigns, promotions, and multimedia channels (radio, CTV, etc.)

Support the development of clear, consistent messaging across all platforms

Social Media Management

Create and publish content across platforms, including Facebook, Instagram, Nextdoor, YouTube, LinkedIn, and Google

Manage social content calendar with defined cadence

Write clear, engaging captions and short‑form content

Email & Campaign Support

Manage email campaigns, including newsletters and promotional sends

Support the execution of marketing campaigns and seasonal promotions

Content Planning & Coordination

Help maintain and execute the marketing content calendar

Coordinate with internal teams to gather project updates and content opportunities

Develop data‑driven content recommendations based on audience engagement, lead generation, and campaign performance

Collaboration

Work with Sales, Design, and Production teams to capture content and align messaging

Support general marketing and brand initiatives as needed

What We’re Looking For

2–3 years of experience in marketing, content creation, or a related field

Strong writing and communication skills

Experience creating photo and video content (professional camera experience is a plus, but not required)

Familiarity with social media platforms and basic content tools (Canva, Adobe, or similar)

Organized and able to manage multiple tasks and deadlines

Comfortable working in the field and interacting with team members and homeowners

Portfolio Requirement

Please include a link to your portfolio or work samples (website, Google Drive, or video links).

Examples may include:

Social media content

Video or photo work

Writing samples

Applications without work samples will not be considered.

What Success Looks Like

Consistent, organized content capturing real projects and real people

Demonstrates a strong understanding of the Callen brand by identifying and telling authentic stories that showcase our people, projects, and client experiences

Growing confidence and capability in content creation over time

Contributes to lead generation goals through strategic content creation, audience engagement, and execution of marketing initiatives

Why Callen
At Callen, we take pride in doing things the right way—both in the homes we remodel and in how we work together as a team. This role offers the opportunity to learn, contribute, and grow within a business where your work is visible and valued.

Benefits
Full Benefits Package, 401k, Paid Time Off, and Professional Development Benefits.

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