Field Marketing Manager (Alani Nu)

As the Field Marketing Manager, you’ll be the face of the brand on the ground, driving awareness and engagement for Alani Nu. This is your opportunity to bring national marketing strategies to life through dynamic local experiences that connect directly with consumers. You’ll bring a strong sense of ownership, community savvy, and the ability to lead teams and events that make an impact.

Field-Based:

Remote; role requires presence in assigned market (listed below).

People Management Responsibilities:

Yes

Role Type:

Full-Time

Salary Range:

$60‑$70k, plus incentives

Locations:

Nashville, Phoenix

Requirements

Experience:

5+ years in grassroots and brand marketing, preferably in CPG, food, or beverage; 3+ years of team management or field leadership experience

Education:

Bachelor’s degree preferred

Strong background in community engagement, event marketing, and project management

Familiarity with local events and cultural moments that drive community engagement

Proven ability to lead teams, manage priorities, and work cross‑functionally under tight deadlines

Self‑starter with strong organizational and problem‑solving skills

Effective communicator with strong interpersonal abilities

Comfortable working both independently and collaboratively in fast‑paced environments

Willingness to adapt to changing business needs

Valid U.S. driver’s license

Physically able to lift up to 25 lbs. and stand for extended periods

Willingness to travel within the designated region as needed

Key Responsibilities

Execute 360° marketing plans aligned with national and regional goals

Build and nurture relationships with local influencers, media, and community partners

Identify and manage local sponsorships and brand partnerships

Lead consumer sampling programs and evaluate performance for continuous improvement

Recruit, train, and manage a team of part‑time Brand Ambassadors

Partner with Sales and distributor teams to drive retail visibility and in‑store conversion

Create and manage annual marketing plans, budgets, product forecasting, and campaign reporting

Oversee market operations including warehouse, inventory, and vehicle logistics

Process invoices and manage expenses in coordination with Finance

Support additional marketing and sales initiatives as needed

Benefits

Comprehensive Medical, Dental & Vision benefits

Long‑ and short‑term disability

Life insurance

10 Vacation days per year subject to accrual policy

11 Company paid holidays

401(k) with Company match

Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job‑related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to careers@celsius.com.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

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