MS Walker Brands Regional Sales Specialist

MS Walker Brands Regional Sales Specialist
Territory: Virginia, Maryland, DC area.

MS Walker has an immediate opening for a Regional Sales Specialist in the Virginia area for the MS Walker Brands team. Join our efforts and be part of the team that takes this portfolio's market impact to the next level!

Responsibilities

Sales / Trade Engagement / Education

Achieve sales success:

Visit 75+ accounts on a monthly basis

Daily interactions with key decision makers

Curate "partner" accounts

Secure new retail and on‑premise volume placements (features and permanent)

Sell in and merchandise retail displays in existing and new retailers with the most up‑to‑date point‑of‑sales materials

Activate each brand's cocktail strategy at retail and on trade

Achieve competitive brand adjacencies at retail for existing and new placements

Achieve in‑service volume cocktail placements in the on‑premise channel

Follow up to train staff on DNA, provenance, features and benefits of the MSWB portfolio

Follow up to conduct consumer events, seminars and tastings in key accounts

Serve as regional facing product knowledge expert for the portfolio; employ storytelling and effective communication of brand features, benefits, heritage and personality

Educate consumers, trade and distributor/broker partners on the benefits of the MSWB portfolio

Contribute to social media content documenting the MSWB's impact in the regional community

Support and collaborate with sales teams at distributors in the market at meetings and events

Create and manage agenda for MSWB brand team and brand owner/dignitary market work, events, etc.

Events

Support retail, on‑trade and consumer shows as required; attend the brand's presence and other events in core markets

Minimum of 4 in‑store tastings a month between Thursday afternoon and Sunday afternoon

Reporting

Provide monthly recaps of all activities

Track KPIs, sales and reach goals regularly

Report market trends and competitor activity

Qualifications

An entrepreneurial mindset with excellent selling skills

High energy & enthusiasm – self‑starter, motivated, able to work independently or as part of a very small team

Excellent time‑management and organizational skills

Must be 21 years of age or older at the time of application

Must live in the assigned territory area with reliable transportation and the ability to travel throughout the territory

Bachelor's degree or higher

Minimum of 5 years professional experience in alcohol beverage sales

Knowledge of wholesale distribution and operations

Ability to work regularly during evenings and weekends

Strong interpersonal and problem‑solving skills

Proficiency with Microsoft Office and Google Suite

Desire to work in a fast‑paced, growing company

Strong relationships in both independent off‑premise and on‑premise channels

Deep knowledge of spirits and cocktail development; experience as a bartender creating craft cocktails is a plus

Natural, charismatic storyteller with strong public‑speaking skills and passion for sharing cocktail stories

Credibility in the on‑trade community; existing network and respect within bartender groups and gatekeepers

Excellent written and verbal communication skills, including presentation writing and delivery

Deadline‑oriented, proactive self‑starter who holds self to high standards of work quality

Ability to interface with distributor personnel

Strong and active social media presence

Benefits

Medical & Dental Insurance

Vision Coverage

Paid‑Time‑Off Program

Fidelity Investments 401k

Disability, Life, Accident & Illness Insurance Packages

Discounted Fitness Memberships

Free & Discounted Work/Life Resources

Career Advancement Opportunities

Pay Range
$60,000 - $75,000 annually

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