Paid Search Account Manager

How will you make a difference?
As a Paid Search Account Manager, you’ll drive client success by developing, optimizing, and strategically managing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly impact how our clients connect with their audiences and achieve their business goals.

Working within a collaborative team, you’ll leverage your expertise in platforms like Google Ads and Microsoft Advertising, along with our proprietary tools to increase efficiency. You’ll also gain exposure to other marketing channels and collaborate on full-funnel marketing strategies for clients.

What will you do?

Own paid search performance and execution for ~3-8 client accounts across Google Ads and Microsoft Advertising, optimizing targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics

Proactively identify growth opportunities and performance gaps, implementing optimizations across campaign types, including Performance Max, Demand Gen, and Search campaigns, adjusting ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time

Lead client communications, providing strategic insights, performance updates, and recommendations on testing and optimization

Drive campaign performance by analyzing trends, optimizing pacing and budgets, proactively identifying risks, and proposing data-driven actions to achieve profitability and growth targets

Translate analytical insights into clear, actionable, strategic recommendations that shape campaign strategy

Create and implement new test ideas or experiments in client accounts, documenting hypotheses, results, and next steps to inform broader paid search strategy

Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals

Integrate AI-driven tools and automation into analysis, campaign strategy, and execution (including smart bidding, generative creative, and use of AI tools) to drive efficiency, unlock new growth opportunities, and continuously improve performance outcomes

Perform other duties as assigned

Requirements:

Bachelor's degree and at least 5 years of professional experience, with at least 3 years focused on paid search

OR

Master's degree and at least 4 years of professional experience, with at least 2 years focused on paid search

Essential Qualifications:

Deep expertise in paid search platforms (Google Ads, Microsoft Advertising) and hands‑on experience with conversion tracking and GA4

Proven ability to analyze data and translate insights into strategic, high‑impact campaign decisions

Track record of leading paid search account management, providing strategic guidance, and influencing marketing decisions at a senior level

Proven creative problem‑solving skills to overcome challenges and deliver strong results

Exceptional written and verbal communication skills, with the ability to collaborate across teams and engage with clients professionally

Passion for delivering high‑quality client service, with the ability to mentor junior team members, drive innovation, and contribute to broader business goals

Advanced proficiency in Microsoft Excel and PowerPoint, with the ability to analyze and present campaign data

Eagerness to learn and experiment with new tools, technologies, and approaches in the digital marketing space

Embodiment of ROI’s core values and readiness to actively and enthusiastically contribute to a collaborative team environment

Our Hybrid Workplace
At our core, we value relationships. We know firsthand that strong working relationships are built through in‑person collaboration, knowledge sharing, and mentorship. We also recognize our team members’ desire for flexibility.

To strike a healthy balance of our personal and professional needs, we work in a hybrid environment. Typically, we are in the office 2-3 days a week with the option to work remotely the remaining days.

If you’re not in the Raleigh, NC area, ask your Talent Acquisition Specialist how we can help you get here!

Our Benefits
We see and respect our team members as individuals with unique needs and goals. We believe in a human‑centric approach to help each person thrive personally and professionally.

Here are some of the resources and support we provide to our team members:

Work‑life integration supported by a hybrid work environment and core office hours

Thoughtfully designed workspace for collaboration, deep work, and downtime

20 days of PTO with incremental increases as your ROI career progresses

10 paid holidays

Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental)

Paid disability and life insurance

Monthly education bonus

Training and mentorship programs designed for personal and professional growth

Team lunches twice per quarter

Quarterly team builders

Fully stocked kitchen and catered weekly lunch

Eco‑friendly office with onsite gym and game room

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