On Premise Channel Manager

Job Description:

The On-Premise Channel Manager will be responsible for the field execution of on-premise strategic initiatives in the Rochester market.

Support management of distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place

Train distributor sales teams, observe competitive market activity and evaluate distributor execution against our initiatives

Meet with key on-premise accounts within assigned area to develop strong working relationships

Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives

Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind

Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market

Act as contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales-related activities

Execute product seminars at accounts and with the distributor sales teams

Provide National Account Mandate compliance updates as they are required

Stay informed of customer and consumer trends

Maintain calendar of activities and promotions ensuring distributor and third party agencies have successful communications

Provide monthly market activity report to supervisor, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs

Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors

Review programs and execution updates with distributor management

Provide feedback on effectiveness of marketing and sales initiatives, including programs, POS, advertising, etc.

Assist on special projects such as verifying pricing and or distribution at on-premise accounts as assigned

Requirements:

Bachelor’s Degree in Business Administration or related discipline; may substitute equivalent years’ work-related experience

Five (5) plus years’ work-related experience in distilled spirits/wine supplier industry

Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences

Sales and Marketing – Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems

Good managerial and effective presentation skills

Strong oral and written communication skills

Excellent interpersonal skills

Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint

Valid driver’s license required.

Benefits:

Paid Vacation

11 Paid Holidays

Health, Dental & Vision eligibility from day one

FSA/HSA

401K match

EAP

Maternity/Paternity Leave

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