Sales Activation Manager, Metro NY, On-Premise

Deutsch Family Wine & Spirits is currently seeking a Sales Activation Manager, Metro NY, On-Premise.

As a Sales Activation Manager, you will ensure our brands are the MVP—most visible product—in the trade. Join a culture where excellence is expected, drive is celebrated, and your potential is amplified. We are looking for Activation Experts who thrive on challenges, lead with purpose, and are eager to make a lasting impact with our brands. Your job will be to ensure our products are selling through the consumer through elite-level activation in trade. This role is based in Manhattan.

Responsibilities

Build Strong Relationships : develop, foster, and maintain professional relationships with key account gatekeepers and distributor partners.

Foster Loyalty : create consumer desire to purchase our brands through execution of elite-level market activation events.

Rate of Sale : improve DFWS brands through activation tactics.

Educate and Influence : lead the education and training efforts in on‑premise accounts and with distributor sales teams, providing confidence in our brands to ensure they are consistently top‑of‑mind.

Execute Marketing Programs : implement innovative marketing strategies, merchandising, and transform distribution into sales.

Enhance Market Presence : build visibility and trial to boost brand affinity and sales in the market.

Drive Success : deliver excellence in the execution of brand standards in the on‑premise channels, to drive rate‑of‑sale on our brands in all assigned accounts.

Results‑Oriented : proactive ambassador who owns the activation, execution and achievement of all market goals.

Market Savvy : knowledgeable about market trends and competitive activities.

Strategic Thinker : ability to turn strategies into game‑winning plays through creative thinking.

Budget Management : ensure strategic allocation and oversight to support sales initiatives and compliance efforts.

Qualifications

Education : college degree preferred or equivalent experience.

Experience : a beverage industry professional with a minimum of 5 years’ field sales experience in alcohol‑beverage or CPG industries.

Technical Savvy : computer literate and functional in Microsoft Office.

Objective oriented : focused, and assertive individual who needs little direction or supervision.

A team player : able to work in an intense, fast‑paced environment.

Strong interpersonal and leadership skills : to develop key customer and staff relationships.

Strong communication skills : ability to make compelling presentations.

Mobility : a valid driver’s license and ability to travel within an assigned territory is required.

Schedule : flexibility to work non‑traditional hours when required, including evenings and weekends.

Location : live in New York City or near the territory.

Compliance : required to obtain a solicitor’s permit where necessary.

What We Offer

Competitive compensation

Career development opportunities

Medical, dental, vision and life insurance, PTO

401(k) match

Product allowance to enjoy DFWS products

Tuition Reimbursement and a Post Secondary education scholarship program for employees’ children

Gym reimbursement

Employee Assistance Program

We Value Diversity
At DFWS, we believe that our differences are our strengths. We embrace and celebrate the diversity of our team members, our customers, and our communities. We strive to create a work environment that fosters inclusion, respect, and collaboration. We are constantly learning and growing from our diverse perspectives and experiences. Inclusion and diversity are not just goals for us, but the core of all we do. We welcome and consider applications from all qualified candidates as we foster a culture of inclusion that provides fair and equal opportunities for all.

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