Growth Marketing Lead - Industry

ZS is a management consulting and technology firm focused on improving life and how we live it.

As a Growth Marketing Lead – Industry, you will translate priorities into high‑impact campaigns, content, and activation programs that drive awareness, engagement, and pipeline growth across our Industry teams.

What You’ll Do
Industry go‑to‑market planning and execution

Develop a deep understanding of ZS’s industry capabilities and competitive landscape

Partner with industry SMEs to manage plan and campaign delivery

Translate business plans into multi‑channel activation plans and campaigns

Develop integrated event activation strategies that align event investments to industry growth objectives, account priorities, and campaign goals

Campaign & Content Activation

Execute integrated, industry‑led marketing campaigns aligned to core industry narratives

Develop and operationalize flagship POVs, articles, webinars, and conversion assets

Partner with SMEs to translate complex industry topics into clear, compelling stories

Develop and deploy selling tools, messaging, and playbooks

Deliver high‑quality campaign and asset execution with strong attention to detailManage multiple workstreams with clear timelines and accountability

Support activation of campaigns through sales channels and account‑based motions

Develop event‑specific narratives, thought leadership themes, executive messaging, and content strategies that reinforce industry positioning and differentiation

Partner with SMEs and business leaders to shape speaking opportunities, session concepts, executive engagements, and client‑facing experiences

Performance Tracking & Insights

Monitor campaign performance against defined KPIs (awareness, consideration, conversion)

Use insights to optimize targeting, messaging, and channel mix

Support reporting on marketing impact and ROI

Maintain structured documentation of campaigns, assets and outcomes

Maintain accountability for MyCRM utilization and reporting to ensure visibility into marketing‑driven and influenced impact

What You’ll Bring

6+ years of marketing experience in B2B marketing, consulting, or related field

Strong project management and ability to manage multiple workstreams simultaneously

Comfort working cross‑functionally in a matrixed environment, influencing without direct authority

Excellent relationship‑building and communication skills, able to engage senior stakeholders internally and externally

Ability to translate business objectives into structured marketing plans

Strong analytical thinking and ability to solve ambiguous, cross‑functional problems

Proven experience delivering end‑to‑end marketing programs or campaigns

Ability to develop clear, concise, executive‑ready messaging and materials

Skilled in translating technical/complex topics into compelling narratives

Demonstrated ability to align event investments with business objectives, brand positioning, relationship development, and pipeline growth

Strong stakeholder management skills with experience coordinating across business leaders, sales teams, SMEs, external partners, and event organizers

Fluency in English

Client‑first mentality

Intense work ethic

Collaborative spirit and problem‑solving approach

How you’ll grow

Cross‑functional skills development & custom learning pathways

Milestone training programs aligned to career progression opportunities

Internal mobility paths that empower growth via s‑curves, individual contribution and role expansions

Perks & Benefits
At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.

Hybrid working model
We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on‑site presence at clients/ZS offices for the majority of our week.

Travel
Travel is a requirement for client‑facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client‑facing ZSers should be prepared to travel as needed.

Equal Opportunity
ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.

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