Digital Marketing Coordinator

Please only apply if you have prior experience in the music industry that relates to this position.

ABOUT THE ROLE
Dayglo Presents and The Rock and Roll Playhouse are growing and we need a versatile digital marketing operator who can move between brands, formats, and audiences without missing a beat. This is a newly expanded full time position that combines the existing RRPH social and digital advertising workload with a broader scope of support across Dayglo Presents and its portfolio of destination events, independent concerts, and partner productions.

You will be the person who keeps all of our digital touchpoints sharp and consistent, from an Instagram reel for a destination event in Morocco to a Facebook ad driving ticket sales for a Miami Beach Bandshell show. You are not just a scheduler or a booster. You are a storyteller who understands audiences, understands music, and understands what moves people to buy a ticket.

ABOUT THE COMPANIES
Dayglo Presents is the event production and marketing arm helmed by Peter Shapiro, producing concerts and destination experiences across the country and internationally. Projects span intimate venue shows, festival activations, and immersive multi-day travel events.

The Rock and Roll Playhouse is the premier live music experience for kids and families, operating at 50+ venues nationally including Brooklyn Bowl, The Bluebird Theater, First Avenue, and beyond. RRPH produces roughly 300 shows per year, translating the music of legendary artists into age appropriate, high energy concerts that speak to music loving Millennial parents as much as their kids. Think Grateful Dead for Kids, Taylor Swift for Kids, Talking Heads for Kids, and everything in between. This is not Baby Shark. This is real music, real rooms, real community.

RESPONSIBILITIES
Rock & Roll Playhouse (approx. 20 hours/week)

Manage all RRPH social media channels including Instagram, Facebook, TikTok, and any emerging platforms, including content scheduling, community management, and engagement

Pull and report on weekly and monthly analytics across channels and paid campaigns, flagging performance trends and recommending adjustments

Monitor and respond to DMs, comments, and messages across platforms in a timely, on brand voice

Operate all RRPH paid digital advertising on Meta (Facebook and Instagram), managing campaigns across approximately 300 shows per year, including audience targeting, creative trafficking, budget pacing, and performance reporting

Coordinate with RRPH venue partners, bookers, and internal stakeholders to ensure accurate show info, assets, and on sale timing are reflected in ad campaigns

Contribute to content ideation and maintain a rolling content calendar informed by the RRPH brand strategy and our target audience of music loving Millennial parents

Dayglo Presents & Project Portfolio (approx. 20 hours/week)

Own the Dayglo Presents social media presence across Instagram and LinkedIn maintaining a cohesive voice and posting cadence that reflects the brand

Support the digital marketing rollout for all Dayglo produced and coproduced events including organic social content, paid ad campaigns, contest promotions, and any partner deliverables

Execute paid Meta and digital advertising for all Dayglo Presents promoted and co-promoted events coordinating with co-promotion partners as needed

Be a flexible team member who can absorb new projects as they come in, adjusting priorities and bandwidth in coordination with your manager

QUALIFICATIONS
Required

2 to 4 years of experience in social media management and/or digital marketing, ideally in live events, music, entertainment, or a consumer brand with an active touring or event calendar

Demonstrated hands on experience running paid advertising campaigns on Meta, including ad set structure, audience targeting, creative specs, and budget management

Proficiency with Meta Ads Manager and comfort interpreting campaign performance data

Ability to manage a high volume of concurrent campaigns and deadlines without letting things fall through the cracks

Strong writing skills and a clear sense of brand voice across different audiences and tones

Genuine fluency in social media as a user and a content creator, not just a scheduler

Preferred

Experience working in or alongside live music, venue operations, or event production

Familiarity with the jam, Americana, indie, or festival music world and its communities

Experience email and contest platforms

Experience managing social content for multiple brands or accounts simultaneously

Comfort with basic graphic design tools such as Canva for quick content creation

Experience with Google Analytics, Bandsintown, or other ticketing adjacent promotional platforms

IDEAL CANDIDATES
You love music and you take it seriously. You follow shows, you know the difference between a Brooklyn Bowl crowd and an Elsewhere crowd, and you understand why someone would fly to Morocco to see The String Cheese Incident play three nights in a row. You are also a digital native who can move fast, context switch without losing your head, and manage a lot of moving parts while keeping the work quality high. You are organized but not rigid, creative but not precious, and you take real ownership of your portfolio.

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