Marketing and Communications Specialist

The Marketing and Communications Specialist serves as a key contributor to AHLA's marketing and communications efforts, with primary responsibility for social media management, member benefit marketing, and implementing advertising placement. This position leverages AI tools to generate and optimize written content across product and service lines, provides essential support for leadership communications, and promotional initiatives. This role requires the coordination of multiple projects and cross-departmental collaboration. Strong project management abilities are required, as well as experience in editing and social media. Experience with a membership organization is preferred. Experience with Canva, Higher Logic (or other similar broadcast communication system), and/or Claude Projects (or other similar AI tools) are a plus.

Key Responsibilities
Social Media

Schedule, generate, and implement social media content for all areas of AHLA

Create graphics within Canva based on established organizational templates for social media posts as necessary

Monitor social media performance and optimize engagement

Maintain consistent brand voice across all social media platforms

Respond to social media inquiries and engagement in a timely manner

Maintain necessary social media profiles to coordinate AHLA company profiles

Generate/review written content using AI tools for product and service lines

Maintain content calendars and ensure timely delivery of marketing materials

Adapt content for various formats and audiences

Coordinate across departments for accuracy, review and approval.

Member Benefits and Services Communications

Implement tactical campaigns for benefits and services including live webinars, podcasts, and PG toolkits

Implement tactical campaigns for leadership applications and announcements, awards and recognition, as well as other member services.

Maintain schedule and produce member e-newsletters for regular distribution

Coordinate across departments for accuracy, review and approval

Implement marketing campaign tactics for Top 10 and Top Honors Programs

House and Paid Advertising

Schedule and implement text advertisements across organizational channels

Coordinate newsletter advertising placements

Coordinate website advertising placements

Produce third party advertisement emails as necessary

Press Relations and Media Support

Draft and distribute press releases as needed

Provide support for media inquiries and communications

Coordinate with leadership on media-related matters as necessary and in collaboration with CMO

Leadership Communications

Work with volunteer and staff leadership to create letters, scripts, and communications

Utilize AI support to draft and refine leadership messages

Ensure leadership communications align with organizational voice and goals, as well as the leadership voice

Other

Generate additional misc. written content using AI tools and produce emails

Collaborate and provide support in maintaining webpages for assigned areas

Collaborate with internal stakeholders to gain content approval before publication

Bachelor’s degree or equivalent experience required.

Two to four years of communications experience preferably at a non-profit membership association or similar organization.

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