Campaign Planning Manager

About the Role
Thomson Reuters is seeking a strategic, execution-focused Campaign Planning Manager to join the Legal Marketing team. In this role, you will own the end-to-end strategy and deployment of full-funnel, omni-channel marketing campaigns targeted at specific legal practice areas to drive awareness, engagement, pipeline, and revenue growth across acquisition, upsell, and cross-sell motions.

You will serve as the primary campaign architect for your assigned practice areas, orchestrating integrated programs that span paid digital, paid social, email, nurture, events, sponsorships, BDR enablement, and UI/UX touchpoints. Your work will be highly cross-functional, requiring close partnership with content marketing, product marketing, demand generation, field marketing, and sales.

Campaign Strategy & Planning

Own the development of annual and quarterly omni-channel campaign strategies for assigned legal practice areas, aligned to business acquisition, upsell, and cross-sell goals.

Architect omni-channel campaign plans leveraging customer insights and persona data to develop tailored media mix and channel activation strategies.

Translate practice area go-to-market priorities and audience insights into cohesive, integrated campaign plans with clear objectives, messaging frameworks, channel mix, and KPIs.

Lead campaign brief development and ensure alignment with content marketing, product marketing, and sales stakeholders before activation.

Maintain a rolling campaign roadmap, balancing long-term strategy with the agility to respond to market opportunities and shifting business priorities.

Full-Funnel Omni-Channel Execution

Design and deploy full-funnel campaigns spanning awareness through conversion, leveraging paid digital, paid social, organic search, email, nurture workflows, BDR programs, and UI/UX touchpoints in partnership with enterprise digital.

Own sponsorship strategy and execution for assigned practice areas – identifying, evaluating, and activating sponsorship opportunities that build brand authority and generate pipeline.

Plan and execute events programs (virtual, hybrid, and in‑person), including owned events and third‑party conference presence, ensuring seamless pre‑, during‑, and post‑event campaign integration.

Build media channel plans that reach target customers at the right frequency and cadence to achieve campaign objectives.

Collaborate on digital customer journey mapping, ensuring seamless, frictionless experiences across all touchpoints.

Partner with field marketing and BDR teams to ensure programs are operationalized, communicated, and followed up on effectively.

Cross‑Functional Coordination & Project Management

Serve as the primary campaign project manager for assigned practice areas – coordinating workstreams across content, creative, digital, demand gen, and sales to ensure on‑time, on‑budget, on‑quality delivery.

Manage the intake and flow of briefs, assets, and deliverables required to fully activate planned campaigns; proactively identify and resolve bottlenecks.

Lead regular campaign status reviews with internal stakeholders, maintaining clear visibility into timelines, budgets, and deliverable status.

Champion efficient processes and continuous improvement across campaign planning and execution workflows.

Performance, Analytics & Optimization

Define campaign success metrics and reporting frameworks in partnership with analytics team.

Monitor and report on campaign performance across the full funnel – from impression to closed sale, providing actionable insights and optimization recommendations.

Conduct post‑campaign analysis and apply learnings to future planning cycles.

Own budget mix and focus against key campaigns and efforts, prioritizing investment toward the highest‑impact programs.

Maintain strong command of campaign budgets, ensuring spend is tracked, optimized for ROI, and reconciled against plan.

Continually test, learn, and iterate on campaign and program approaches to establish best practices and scale what works.

Stay current on emerging marketing trends, technologies, and best practices and incorporate relevant innovations into campaign strategy.

Accountability

Full‑funnel pipeline contribution from assigned practice area campaigns, from lead through to closed sale.

Achievement of practice area acquisition, upsell, and cross‑sell campaign targets.

On‑time, on‑budget delivery of all campaign programs and sponsorship/event commitments.

Sponsorship and event ROI and engagement quality.

Quality and integration of campaign experiences across all channels and touchpoints.

About You
Required

Bachelor's degree in marketing, business, or a related field (or equivalent experience).

6+ years of experience in integrated marketing, campaign strategy, or demand generation, with a track record of owning and delivering complex, multi‑channel programs.

Demonstrated experience planning and executing full‑funnel omni‑channel campaigns spanning paid digital, paid social, email
urture, events, and sponsorships.

Strong strategic thinking skills with the ability to translate business priorities and audience insights into clear, actionable campaign plans.

Proven experience managing sponsorships and events as part of an integrated marketing strategy.

Excellent project management skills with the ability to manage multiple programs simultaneously across a matrixed organization.

Outstanding communication and stakeholder management skills across all levels of the organization.

Strong analytical mindset with experience using performance data to optimize campaigns and report on contribution to pipeline and growth.

Experience working with modern marketing tech stacks and demand generation platforms (e.g., Workfront, Anaplan, Salesforce, Tableau, Eloqua).

Preferred

Experience in B2B legal, professional services, or SaaS marketing.

Familiarity with legal practice area audiences (e.g., litigation, corporate, compliance, government).

Experience with AI‑powered marketing tools and content creation workflows.

Experience in an agile and matrixed organization.

Digital marketing automation certifications or advanced demand generation training.

What's in it For You?

Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2‑3 days a week in the office) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.

Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, including work from anywhere for up to 8 weeks per year.

Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real‑world solutions.

Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

Culture: Globally recognized, award‑winning reputation for inclusion and belonging, flexibility, work‑life balance, and more.

Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro‑bono consulting projects and ESG initiatives.

Making a Real‑World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Equal Employment Opportunity Statement
To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, we will promptly respond to inquiries regarding accommodations.

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