As a SEM Manager, you will play a key role in scaling and optimizing our global paid search engine growth. You will turn data into strategy, automation into advantage, and experimentation into meaningful business impact—shaping how millions of learners discover Preply worldwide.
What You'll Be Doing
- Independently manage and optimize SEM campaigns across Google and Microsoft Ads, including keyword management, bidding, account structure, and creatives.
- Use performance data to form hypotheses and apply optimizations that improve ROI, conversion quality, and overall efficiency.
- Design and run basic A/B tests, defining clear hypotheses, success metrics, and expected outcomes.
- Build and maintain channel-level reports and dashboards (e.g., Looker) to monitor performance and surface optimization opportunities.
- Work closely with Data and Martech teams to ensure accurate tracking and effective use of the MarTech stack.
- Collaborate with Localisation, Creative, and Brand teams to plan creative strategy and ensure successful rollout across campaigns.
- Contribute to SEM and broader marketing strategy through insights, experimentation, and strong execution.
- Share learnings within the SEM team and Marketing Chapter, contributing to the development and adoption of channel best practices.
What We're Looking For
- 4+ years of SEM experience in high-growth B2C environments, ideally with exposure to subscription-based models.
- Proven ability to scale growth efficiently (LTV/CAC) across diverse products and regions.
- Deep expertise in Google Ads operations, bidding strategies and automation.
- Strong analytical and technical fluency with tools like Looker, Snowflake, and attribution systems.
- Effective stakeholder manager—able to align Data, Martech, Product, and Marketing teams around shared goals.
- Hands‑on with experimentation, designing A/B, geo and incrementality tests to drive measurable ROI.
- Creative problem solver who combines analytical rigor with ownership and initiative.
Diversity, Equity, and Inclusion
Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed‑Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.
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