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Sales Lead, Ad Innovation Job at NAB Leadership Foundation in New York City

NAB Leadership Foundation · New York City, US, USA ·

Pay:
$200,000-$250,000/yr
Job type:
Full Time

Nexstar Media Group is building a next-generation platform to transform how media is planned, bought, and measured across linear TV, streaming, and digital.


Location: New York, NY


Type: Full-Time


What You'll Do


Customer & Market Engagement



  • Serve as a primary sales-side liaison facilitating workshops with agency and advertiser partners to gather qualitative feedback, validate product design, and develop customer advocates.

  • Engage agency & direct client partners throughout product development cycle to ensure product aligns with buy‑side workflows and transactional requirements.

  • Channel competitive intelligence and market trends - including measurement currency evolution, and outcomes‑based buying - back to internal teams.

  • Translate market feedback into actionable product requirements for the Research, Monetization/Sales Operations, and Technology teams.

  • Identify and cultivate early‑adopter advertisers and agencies.


Go-to-Market & Adoption



  • Develop and execute commercial activation plans & drive product adoption.

  • Build the selling narrative around core value propositions for the product across multiple marketplaces and sales channels.

  • Lead marketplace product evangelization at industry & client events.

  • Develop sales training programs, pitch decks, battlecards, and case studies that equip internal teams and external partners with product features & benefits.


What We're Looking For



  • 8-12+ years of experience in media ad sales, ad tech, or media strategy, with deep fluency across linear TV, CTV, and digital advertising ecosystems.

  • Demonstrated experience selling or activating audience-based and/or outcomes-driven buying models at the local and national level

  • Strong working knowledge of the TV measurement and currency landscape

  • Proven ability to engage senior agency and advertiser stakeholders and translate complex product capabilities into commercial value.

  • Experience with go‑to‑market execution for new ad products or platforms, including sales enablement, customer advisory programs, and phased market rollouts.

  • Comfort operating in a fast-moving, cross‑functional environment alongside technology, research, operations, and finance teams.

  • Exceptional communication skills with the ability to synthesize technical product details into clear, compelling selling narratives for diverse audiences.

  • Familiarity with ad sales operations systems and data platforms.


Why This Role



  • Work on a high‑visibility, company‑wide transformational initiative.

  • Partner directly with senior leaders and decision‑makers across Nexstar's sales, research, technology, finance, and publisher partnerships organizations.

  • Build experience at the cutting edge of media, data, and advertising technology.


Requirements



  • Ability to travel on a consistent basis for in‑person meetings & events

  • Mandatory 4+ days a week working in the office


Total Compensation Range: $200k - $250k


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