Marketing & Advertising Specialist

About the Role
We are seeking a highly motivated Marketing & Advertising Specialist to support the New York Army National Guard Recruiting and Retention Battalion (RRBN). The selected candidate will provide strategic marketing guidance and execute integrated advertising campaigns designed to generate qualified recruiting leads, increase enlistments, and support retention initiatives across the state. This role requires expertise in digital marketing, social media strategy, market analysis, and multimedia content development, with the ability to translate senior leadership objectives into measurable, ROI‑driven marketing campaigns.

Responsibilities

Provide expert guidance on direct advertising and marketing to generate leads, reduce attrition, and increase retention in the NYARNG.

Translate the ideas of senior Army leadership into ROI‑driven integrated marketing campaigns.

Develop an annual marketing plan that can be broken down into monthly marketing initiatives.

Oversee the development of cohesive marketing strategies for the NYARNG Recruiting and Retention Battalion.

Analyze market segments to determine the best placement for resources for a strong return on investment.

Analyze market potential for recruiting efforts; propose strategies to the RRBN Commander to achieve the greatest number of leads/enlistments and oversee implementation through market research, advertising, and promotion programs.

Create, implement, and analyze digital advertisements and a social media marketing strategy toward the achievement of command‑directed and social media marketing specific goals.

Develop and update quarterly, formal written strategies that exploit current trends and insights from market research to efficiently utilize NYARNG RRBN resources.

Use social media analytics to track peak viewer times across multiple platforms to ensure the most effective content delivery. Include platform metrics such as views, reach, impressions, followers, likes, reactions, responses, and shares.

Develop imagery and multimedia content that promotes upcoming, recent, and historical NYARNG events, service member highlights, and promotion of NYARNG units. All content must support recruiting messages such as member benefits, upcoming events, and promotion of the NYARNG in general.

Monitor and maintain social media communications by responding or engaging in open forum communication; delete, flag, or hide posts that are distasteful or violate user agreements.

Develop a media plan (print, digital, out‑of‑home) and facilitate a Noncommercial Sustaining Announcement (NCSA) program to increase recruitment spots on radio and television stations.

Attend conferences, workshops, and seminars to clarify NGB marketing guidance and support professional development requirements to enhance advertising and promotional efforts within the state.

Qualifications

Authorization to work in the U.S. permanently without sponsorship.

Bachelor’s degree in marketing or a related field.

3‑5 years of relevant experience in marketing, data analysis, or market research.

Must possess a driver’s license for operating a motor vehicle in the state of New York.

Expert‑level proficiency in Photoshop and graphic design to develop and design market collateral.

Expert‑level experience in Adobe Creative Suite for digital advertising.

Experience with Unbounce, Buffer, Mailchimp, Google Analytics, Google Tag Manager, Zapier (or equivalent platforms).

Understanding of marketing principles, including campaign management, audience segmentation, and digital marketing channels.

Experience with analytics and data tools such as Excel, SQL, Google Analytics, Tableau, or Power BI.

Ability to conduct market research, collect consumer insights, and analyze industry trends.

Strong written and verbal communication skills to present insights and recommendations to stakeholders.

Strong critical thinking and attention to detail to convert data into actionable marketing strategies.

Current or prior military service preferred but not required.

Benefits

Health, financial, and retirement benefits.

Paid leave.

Professional development and tuition assistance.

Work‑life programs and award programs for exceptional performance.

Eligibility for benefit programs for full‑time and part‑time employees working at least 20 hours a week.

Terrestris is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. Applicants must be authorized to work in the U.S.

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