Paid Media Strategist-Senior Associate -Acquisition Marketing

The Consumer Bank Marketing Acquisition team is responsible for developing and leading integrated marketing campaigns designed to profitably acquire primary bank relationships and grow share of wallet.

As a Paid Media Strategist‑Senior Associate on the Acquisition Marketing team, you will support and manage customer acquisition campaigns designed to drive new-to-bank household growth through paid advertising channels. You should be a data‑driven performance marketer, and you will support and manage paid advertising campaigns designed to drive new-to-bank, profitable household growth (TV, Connected TV, Streaming Audio, Paid Social, etc.). In this high‑visibility role, you will have significant interaction among cross‑functional teams and leaders. You will coordinate multiple campaigns running concurrently, managing audience overlap, message alignment, channel availability, and execution resources. You also will help senior strategists develop ad campaigns, forecast performance, analyze media metrics, and identify optimization opportunities to deliver effective results against business targets.

Job Responsibilities

Contribute to data-driven, strategic marketing plans that produce measurable results

Improve tools and capabilities to coordinate audience overlap, message alignment, channel availability, and execution resources

Navigate a highly matrixed organization to influence partners, build consensus, and bring together various functional teams

Identify opportunities to unify paid, owned, and earned channels into comprehensive brand campaigns

Coordinate budgets and resources across paid, owned, and earned investments

Partner with analytics to understand performance, test results, and profitability; utilize data and analytics to drive marketing decisions and optimize performance

Serve as a marketing thought leader, presenting ideas to educate and upskill across all levels of the organization

Present strategy and performance updates to cross-functional stakeholders

Required Qualifications, Capabilities and Skills

Performance marketing experience in traditional and digital marketing channels

Understanding of managing marketing budgets, forecasts, and expected returns

Skilled working in a highly matrixed organization and using data to influence stakeholders and partners

Is a fantastic partner who leads through strong collaboration; recognized as a team player

Is data-driven and analytical, while also being a creative problem-solver

Is vigorous and thorough in their management of details; proven ability to take initiative

Loves testing, learning, and taking calculated risks

Understands the big picture, considering impacts outside their given initiatives

Comfortable with continuously changing priorities

Excellent written and verbal presentation skills

Highly proficient in Microsoft Excel and Power Point

Preferred Qualifications, Capabilities and Skills

5+ years of marketing experience, preferably with expertise in digital marketing and paid media

Financial services industry experience a plus

Excels at managing multiple initiatives simultaneously within tight deadlines

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