This position will own key aspects of our E-commerce ecosystem, helping guide platform transformation initiatives while driving revenue growth, digital merchandising excellence, marketplace optimization, and cross-functional execution. Responsible for discussing long-term digital strategy with leadership and rolling up their sleeves inside Shopify, Salsify, Amazon Vendor Central, or retailer portals to solve problems and drive results.
This position plays a critical role in helping York modernize its digital experience while strengthening relationships and performance across major ecommerce retailers including Amazon, Wayfair, Walmart, Home Depot, Lowe’s, and others.
PRIMARY DUTIES
- Help lead the evolution of York Wallcoverings’ E-commerce strategy across direct-to-consumer and third-party retail channels
- Drive significant online revenue growth through improved digital merchandising, conversion optimization, content strategy, assortment planning, and marketplace execution
- Partner cross-functionally with marketing, sales, product development, operations, and IT to execute E-commerce growth initiatives
- Analyze performance data, customer behavior, and channel trends to identify opportunities for growth and operational improvement
Leadership & Team Development
- Lead and mentor E-commerce team
- Foster a culture of accountability, agility, collaboration, and continuous improvement
- Act as a hands-on leader willing to directly engage in execution while helping build scalable processes and capabilities for future growth
- Serve as a key leader in York’s Shopify Plus transformation and ongoing E-commerce platform evolution
- Work closely with internal stakeholders and external agency/development partners on site enhancements, integrations, UX improvements, and feature rollouts
- Help optimize onsite customer experience, navigation, product discovery, merchandising, and conversion performance
- Support E-commerce operations including promotions, product launches, category management, and digital campaign execution
Salsify & Product Content Management
- Lead and optimize product content syndication and PIM workflows within Salsify
- Ensure product data accuracy, completeness, and consistency across all E-commerce channels
- Drive best practices around PDP optimization, digital shelf content, imagery, A+ content, SEO, and retailer-specific content requirements
- Partner with merchandising and creative teams to improve product storytelling and online presentation
- Manage and grow E-commerce relationships with major online retail partners including Amazon, Wayfair, Walmart, Home Depot, Lowe’s, and similar accounts
- Monitor retailer performance, content quality, advertising opportunities, inventory health, pricing, and promotional execution
- Partner with internal sales and operations teams to improve retailer performance metrics and operational efficiency
- Identify opportunities to improve visibility, conversion, profitability, and assortment expansion across marketplace channels
Requirements
EDUCATION & EXPERIENCE
- 7+ years of ecommerce experience, including leadership responsibilities within a consumer brand, home décor company, retailer, or related industry
- Strong hands-on experience with Shopify Plus
- Familiarity with ecommerce advertising and retail media platforms
- Knowledge of ERP, middleware, or systems integration environments a plus
- Experience working within both DTC and wholesale/manufacturer ecommerce
- Experience working within Salsify or similar PIM/product content management platforms
- Proven experience managing and growing business across major ecommerce retailers and marketplaces including Amazon, Wayfair, Walmart, Home Depot, Lowe’s, and similar channels
- Strong understanding of digital merchandising, ecommerce operations, online consumer behavior, and marketplace dynamics
- Experience working cross-functionally with marketing, sales, operations, and technology teams
- Strong analytical, organizational, and problem-solving skills
- Excellent communication and project leadership abilities
- Comfortable operating in a fast-moving, evolving environment with both strategic and tactical responsibilities