SEO Marketing Coordinator

SEO Marketing Coordinator

Position Title: SEO Marketing Coordinator
Reporting To: Director of Marketing
Location: Dallas, TX
The Company: Trusted Home Service Partners, a Portfolio Company of Tyree & D'Angelo Partners
About Trusted Home Service Partners
Trusted Home Service Partners ("THSP") is a private-equity backed, Dallas-based, customer-focused and people-centric group of home service businesses focused on investing in and partnering with small business owners primarily in the residential HVAC, plumbing, and electrical markets throughout the U.S. The company's mission is to improve the lives of homeowners, business partners, and team members by providing the highest quality customer service possible in an honest, respectful, dependable, and collaborative environment.
About Tyree & D'Angelo Partners
Tyree & D'Angelo Partners ("TDP") is a private equity investment firm that focuses on control investments in the lower middle market (companies with $1-5M of EBITDA). We look for investments where we can establish true collaborative partnerships with business owners and management teams that will lead to substantial value creation over a long-term investment horizon. TDP's track record of building high-growth and lower risk companies is driven by a buy & build investment strategy, that is based on tested methods of value creation and a true partnership approach with executives and business owners. TDP invests in the consumer, business services, and healthcare sectors, focusing on high-quality founder owned businesses that we can grow with our high probability of success process. TDP companies have completed over 1,000 partnerships, have grown to over $4 billion of enterprise value, and TDP has over $1.5 billion of capital under management.
The SEO Marketing Coordinator is responsible for improving local search visibility across multiple markets through strategic optimization of Google Business Profiles, website updates, local SEO initiatives, and ongoing performance analysis.
Job Responsibilities
Optimize and manage Google Business Profiles across multiple locations
Monitor and improve local search rankings, map pack visibility, and online reputation
Create and implement local SEO strategies, including location pages, local content, blog posts, and citation management
Conduct keyword research focused on local search intent
Perform website updates, content edits, and landing page creation using content management systems such as WordPress
Monitor website health, including site speed, mobile responsiveness, indexing, and technical SEO performance
Stay current on Google Business Profile updates, local search trends, and SEO best practices
Requirements
2+ years of experience in local SEO, digital marketing, or website management
Hands-on experience managing Google Business Profiles
Working knowledge of local SEO ranking factors and citation management
Experience updating websites using WordPress or similar CMS platforms
Familiarity with Google Analytics, Google Search Console, and Google Business Profile Insights
Understanding of on-page SEO, keyword research, and basic technical SEO principles
Strong attention to detail and project management skills
Preferred Experience
Experience in home services, HVAC, plumbing, electrical, or similar industries
Experience supporting multi-location businesses or franchise organizations
Experience/knowledge relating to GEO and AI search
Compensation
Highly competitive compensation consisting of base salary and an annual performance bonus