Social Media and Marketing Manager - Heat Pumps & Home Electrification

At a Glance

Location: Remote-friendly with occasional Denver Metro presence for content capture

Compensation: DOE — competitive for the right candidate

About Just Heat Pumps
Just Heat Pumps is a locally owned, emissions-driven heat pump installation company.We install heat pumps across the Denver Front Range and we guide homeowners through every available rebate and incentive program including HEAR, Xcel Energy, RENU financing, and IRA tax credits. We were built around a simple idea: the HVAC industry needed a breath of fresh air, and we need cleaner air at the same time.

We already have a podcast (Just Heat Pumps Podcast, live on Apple and Spotify), a growing YouTube channel, a blog, and an email subscriber list. The content is being created. We need someone to help us do more with it.

We lead with honesty, education, and a real passion for electrification, clean energy, and sustainability. Our podcast is live, our YouTube channel is growing, and our blog is driving organic leads — we’ve built a real content engine. We just need someone to help us run it.

The Role
This is a creative, part-time marketing role with a lot of flexibility and a lot of ownership. You’ll be responsible for keeping our content engine running, growing our online presence, and helping us turn attention into inbound leads — mostly without paid advertising (for now).

You’ll be the person who takes a raw podcast recording and turns it into a week’s worth of content. You’ll manage our Google Business Profile, keep our social channels active and engaging, edit video for YouTube, and help us show up consistently across platforms. You’ll use AI tools daily to work faster and smarter. And you’ll help us sound like ourselves — not like every other HVAC company.

This is a creative, flexible, fun role with a lot of room to make it your own. You don’t need ot know how to do everything out of the gate, but you must show the ability and enthusiasm to learn it. You’ll work directly with co-founders Erin Shine and Dr. Xerxes Steirer, PhD, and be part of a small, tight-knit and hyper-focused team that are experts in their craft..

Content Creation & Social Media

Short-form and long-form video creation and editing — Youtube video editing, Reels, TikToks, YouTube Shorts (this is table stakes), LinkedIn Posts, and more.

Podcast editing and production: episode cleanup, intros/outros, show notes, distribution to Spotify and Apple Podcasts

Graphic design for social posts, thumbnails, and promotional materials (Canva and others)

Copywriting that’s conversational, educational, and non-salesy — able to match and protect a brand voice for blog posts and website content

Ability to repurpose one piece of content across multiple platforms (blog → Reel → email → podcast clip).

AI & Digital Tools

Comfortable using AI tools daily (Claude, Gemini AI, Descript, Opus Clip, Repurpose.IO and similar) to help and augment your skills and work.

AI image and video tools (Runway, Adobe Firefly, or similar) a strong plus

Familiarity with SEO basics and content optimization for search - which means helping humans and not the bots.

Google Workspace Suite apps, project management software (ClickUp, Trello, Monday, etc), Wordpress, simple spreadsheets and docs, and more.

Google Business Profile management: reviews, posts, photos, Q&A

YouTube channel management: titles, descriptions, SEO, community posts, analytics

Instagram, Facebook, LinkedIn, TikTok — scheduling, engagement, and organic growth

Email marketing platform experience (Mailchimp, Mailerlite, or similar)

Basic WordPress or website CMS comfort for blog publishing

Mission & Brand Alignment

Genuine interest in sustainability, electrification, clean energy, or climate — this is non-negotiable

Ability to translate technical HVAC and heat pump content into approachable, everyday language

Comfortable being on camera occasionally, or supporting founders and the team on camera

Soft Skills

Self-starter who thrives with minimal hand-holding

Creative and willing to experiment — not afraid to try something unconventional

Strong communicator, organized, and meets deadlines without chasing

Curious about what’s working and what’s not — data-informed, not data-obsessed

Comfortable with an accountability and results-based review system and structure

Duties & Responsibilities

Manage and grow all social media channels — Instagram, Facebook, LinkedIn, TikTok, and YouTube — publishing consistently, engaging daily, and growing our audience organically

Edit and publish weekly podcast episodes including cleanup, show notes, and distribution to Spotify and Apple Podcasts

Clip and repurpose podcast episodes, job site footage, and blog content into short-form Reels, Shorts, and TikToks using AI tools

Write and schedule a weekly email to our subscriber list covering rebate updates, seasonal tips, and company news

Manage our Google Business Profile — weekly posts, photos, review responses, and keeping all information current and accurate

Write or polish SEO-optimized blog posts and keep the JHP website updated via WordPress

Track monthly performance across all channels — social, YouTube, email, and Google — and report on what's driving inbound leads

Pitch and execute a monthly content calendar aligned to seasons, rebate cycles, and install activity, and attend company strategy meetings.

Strict adherence to ethical guidelines, quality standards, and helpful content guidelines and best practices. No shortcuts, black hat SEO, tricks, and the like.

Who This Is For
You’re someone who genuinely cares about clean energy and wants their work to mean something. You’re honest to the core, creative, self-directed, and good at making things — video, copy, graphics, whatever the moment needs. You love the idea of taking a raw conversation between two heat pump nerds and turning it into content people actually want to watch.

You’ll thrive here if

You get excited about sustainability, electrification, and the energy transition

You’re comfortable figuring things out on your own and don’t need a lot of hand-holding

You like variety — no two weeks look exactly the same

You want to be part of a small team doing something that actually matters

You believe the best marketing is genuinely useful, not pushy

How to Apply
Send us:

Your resume and a brief background summary to HR@JustHeatPumpsLLC.com

Links to content you’ve created — social accounts, YouTube channels, podcast episodes, anything you’re proud of.

A short note: why Just Heat Pumps, and what you’d do in your first 30 days

Please fill out our applicant survey/form here. This is required and we do read through every single one of them: https://forms.gle/o9jSQaFuh2iUsDMk8

Apply at: JustHeatPumpsLLC.com|hr@justheatpumpsllc.com|303.525.HEAT (4328)

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