Marketing Manager - Pieper Electric

Role Overview
The Marketing Manager leads execution and alignment of PPC's enterprise marketing strategy within assigned operating company (OpCo) or business segment. This role is responsible for driving growth, strengthening the brand, and enhancing customer experience by connecting strategy to execution across the full marketing funnel.

Key Responsibilities

Market Strategy, Growth & Demand Generation

Partner with OpCo leadership to translate enterprise strategy into local growth and demand generation plans

Develop and execute integrated marketing campaigns that drive pipeline growth, market visibility, and account development

Analyze market trends, customer needs, and competitor activity to inform business decisions

Manage opportunity tracking, campaign performance, and reporting in collaboration with CRM and analytics teams

Support pursuit strategy, key accounts, and priority growth initiatives

Brand Leadership & Content Strategy

Ensure consistent application and evolution of PPC brand standards across all OpCo marketing efforts

Lead development of marketing content, including proposals, collateral, digital campaigns, and thought leadership

Oversee creative execution in partnership with Creative Services (design, copy, video, photography)

Manage public relations efforts, including awards, publications, and industry visibility

Maintain a strong, consistent brand presence across all customer touchpoints

Customer Experience (CX) Leadership

Drive execution of customer experience initiatives across the lifecycle--from sales through project delivery and service

Collaborate with teams to identify key "moments that matter" and ensure consistency in customer interactions

Utilize customer feedback (CSAT, NPS, etc.) to identify improvement opportunities and influence operational decisions

Support closed-loop feedback processes to ensure customer insights lead to action

Partner with operations to align messaging, communication, and experience delivery

MarTech, Digital & Analytics Management

Oversee digital presence, including website, social media, and email marketing execution

Partner with enterprise teams to leverage marketing technology platforms (CRM, CMS, analytics tools) effectivelyMonitor and report on campaign performance, digital engagement, and ROI

Ensure data integrity across systems to support accurate reporting and decision-making

Identify opportunities to optimize marketing performance through data-driven insights

OpCo Alignment & Cross-Functional Leadership

Serve as the primary marketing partner to assigned OpCo(s), ensuring alignment with both local priorities and enterprise strategy

Lead project planning, prioritization, and execution across multiple initiatives

Manage relationships with internal stakeholders, agencies, and external partners

Mentor and support Marketing Coordinators and Associates, driving skill development and consistency

Core Capabilities

Strong strategic thinking with ability to translate strategy into execution

Experience managing integrated marketing campaigns across multiple channels

Knowledge of brand management, digital marketing, CRM systems, and analytics

Strong project management and organizational leadership skills

Ability to influence and collaborate across cross-functional teams and leadership levels

Excellent communication, storytelling, and presentation skills

Analytical mindset with ability to interpret data and drive action

Adaptability in a fast-paced, multi-OpCo environment

Education & Experience

Bachelor's degree in Marketing, Communications, Business, or related field required

5+ years of marketing experience, preferably in the A/E/C or professional services industry

Experience working in a multi-entity or decentralized organization is preferred

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