Strategic Marketing Manager- OEM

Overview

As the OEM Strategic Marketing Manager at Rockwell Automation, you will shape and implement marketing strategies for the OEM/Machine Builder segment with a focus on driving growth, strengthening OEM partnerships, and expanding market presence.
Responsibilities

Develop OEM marketing strategies based on machine builder requirements, technology trends, and application needs.
Analyze applications, use cases, machine and equipment trends, and industry developments to identify gaps, uncover opportunities, and define competitive positioning that strengthens marketing campaigns.
Manage partner relationships with key OEMs to understand their challenges, and develop targeted co‑marketing strategies.
Partner with portfolio marketing teams to position offerings for OEMs by communicating their technical and lifetime value in alignment with desired outcomes.
Contribute to use‑case definition, creation of case studies, and solution frameworks for key OEM segments.
Collaborate with marketing teams on trade shows, technical content, and customer‑facing materials, ensuring engineering relevance and accuracy.
Help evaluate strategic marketing initiatives and investments by assessing OEM adoption, technical fit, and market impact.
Contribute to planning and prioritization of OEM‑focused marketing initiatives and resource allocation.
Work cross‑functionally with Sales, Engineering, and Business Units to align on OEM priorities and support marketing campaign execution.
Gather direct and indirect feedback from OEMs and machine builders to translate into actionable insights for marketing activities within the campaign.
Support development of the Rockwell Automation Industry Strategic Plan (BSR).
Qualifications

Bachelor’s degree in a relevant field.
Legal authorization to work in the U.S. required; no visa sponsorship.
5+ years of marketing experience in OEM marketing or product marketing.
Substantial experience in the OEM space for the automation market, including selling to OEMs.
Experience developing and executing successful marketing strategies in the OEM segment.
In‑depth knowledge of the Discrete, Hybrid, and Process sectors.
Preferred: Bachelor’s degree in engineering, MBA.
Benefits

Health Insurance including Medical, Dental and Vision.
401(k) plan.
Paid Time Off.
Parental and Caregiver Leave.
Flexible work schedule.
To learn more about our benefits package, please visit at www.raquickfind.com.
Equal Opportunity Employer

We are an Equal Opportunity Employer including disability and veterans. If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at +1 (844) 404-7247.

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