Marketing Manager, Content & Growth

Vibe Product & Brand Marketing Role

You'll join the Product & Brand Marketing team as a creative full-stack marketer

the kind of person who can pitch a creator campaign in the morning, write a thought leadership piece at lunch, and brief an event activation by end of day. You're the engine behind Vibe's brand narrative across channels that require editorial taste, creative judgment, and strategic thinking.
You'll own Lifecycle Email, Creator/Influencer, Content & Thought Leadership, and eventually help scale channels like Reddit, YouTube and TikTok. These are channels where data informs decisions but creative quality drives outcomes.
You bring your own creative flavor and an AI-first operating style that lets you move across 3 channels with the output of an entire marketing department.
What You'll Do

Build the Creator Program

Identify, recruit, and manage creators and industry influencers who can speak credibly to performance marketers
Produce creator-led content for YouTube, LinkedIn and podcasts

use cases first, not generic product plugs
Design campaigns that showcase real Vibe applications: ABM on TV, retargeting, incrementality measurement
Own Content & Thought Leadership

Ship one high-value content piece per week

fully repurposed across email, paid ads, and social
Produce playbooks, industry reports, how-to guides, expert interviews, and webinars that build on the CTV Playbook's success
Ghostwrite and co-produce thought leadership for senior leadership across LinkedIn, blog, and industry publications
Use AI to accelerate drafts, research, and repurposing

bring the editorial judgment that makes the final product feel authoritative
Grow Community Presence

Partner with newsletters, podcasts, and communities in the CTV/streaming and adtech space

infiltrate the channels your audience already trusts
Drive authority through reliable community sponsorships and partnerships, not just high-visibility one-off campaigns
Bring genuine curiosity about the adtech and CTV market

understand our customers, their personas, and what makes the space tick, and let that intelligence shape everything you create
Launch & Run Lifecycle Email

Audit existing lifecycle audiences and map initial segments within the first 90 days

get hands-on in CustomerIO and our CDP to understand what we're working with
Build and launch onboarding, re-engagement, and nurture flows from scratch
Tie every flow to a measurable outcome

pipeline influence, activation, retention
Own the Metrics

Track content authority, social reach, downloads, and pipeline contribution

not just output
Spot opportunities for growth on new channels
What You Need

45+ years in B2B content marketing, brand marketing, creator/influencer marketing, or lifecycle/email marketing
Proven ownership of at least 2 marketing channels simultaneously

not one narrow slice of a large team
Exceptional writing

a CEO LinkedIn post, a 20-page playbook, and a creator brief can all ship in the same day and each feels distinct
AI automation for content

you use Claude, Manus, or similar tools daily and have built automations that systematize content production at scale, not just assist with individual tasks
Experience managing external partners (creators, agencies, freelancers) and getting great work out of them
KPI ownership

you're not just shipping content, you're tracking what it does and adjusting
Email marketing and lifecycle chops

CustomerIO (or equivalent CRM/CDP), segmentation, and connecting email strategy to the broader content playbook
Community growth experience

building partnerships with newsletters, podcasts, and communities in your category
Nice to Haves

Experience in connected TV (CTV), streaming, or B2B SaaS
Existing relationships with marketing influencers or industry creators
Experience producing podcasts or YouTube content
Background at a company known for strong brand and content marketing
Product marketing instincts

positioning, messaging, competitive awareness, and genuine curiosity about the adtech/CTV market
Our Values

At Vibe, we run on three values: Impact, Ambition, and Urgency. We tie every goal to a real business outcome, think 10x rather than settling for good enough, and move daily rather than waiting for perfect conditions.
You'll thrive here if you own outcomes without needing direction, default to action, and hold yourself to results, not effort.
This is a high-performance environment with high-performance rewards: you'll work alongside people who push you, with real ownership over hard problems in a market that's moving fast.
If that sounds like the best version of your career, we want to meet you.
What We Offer

For candidates in New York, NY, the pay range for this role is $120,000$180,000, commensurate with experience.
At Vibe, we want you to build something, own something, and grow fast. Here's how we back that up:
Variable pay

based on objectives you hit. No arbitrary targets.
Hybrid flexibility

We're in NYC's Flatiron District and our team is in 3x a week!
Full health coverage

Comprehensive medical, dental, and vision insurance.
401(k) with matching

We invest in your future, not just your output.
Unlimited PTO

Take the time you need. We measure results, not hours.
Parental leave

Paid leave for all parents.
Annual offsite

The whole team, once a year, somewhere worth the trip.
Our Interview Process

We respect your time. Here's exactly what to expect

no surprises, no ghosting.
Recruiter screen

30 min. We'll share context; you'll share yours.
Manager interview

Meet the person you'd work with directly.
Take-home assignment + live debrief

A real problem, not a trick. We'll work through it together.
Calibration interview

A senior leader joins to ensure we're holding a consistent, high bar.
Offer

Fast. We don't let good decisions sit.
Equal Opportunity

Vibe is an equal opportunity employer. We evaluate all applicants without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, age, disability, veteran status, or any other characteristic protected by law.
We believe the best ideas come from teams with different backgrounds, perspectives, and experiences. If you need a reasonable accommodation during the application or interview process, please let us know.
Referral Instructions

Being referred? Ask your contact to submit your application directly on your behalf.