Franchise Marketing Manager

Welcome! The Franchise Marketing Manager plays a pivotal role in driving franchise network growth and enabling the success of individual Service Experts franchise partners. This position focuses on two core areas: Franchise Development Marketing and Franchise Support Marketing. It requires a blend of strategic thinking, brand stewardship, cross‑functional collaboration, and hands‑on execution to deliver measurable results across digital and traditional channels. The Franchise Marketing Manager works within the Service Experts Corporate Marketing Team, closely collaborating with the franchising organization and external agencies.

Franchise Development Marketing

Develop and execute marketing strategies to generate qualified franchise leads through digital, social, and traditional channels in coordination with marketing agencies.

Collaborate with the franchise sales team to create and align marketing profiling, positioning, and messaging, ensuring a seamless lead nurturing and handoff experience.

Create and optimise franchise development content (e.g., landing pages, email campaigns, videos, and sales enablement materials) that clearly communicates the value proposition of franchise ownership.

Monitor and report performance across the funnel (lead quantity and quality, conversion rates, CPL, and related KPIs) and improve results through testing and data‑driven optimisation.

Develop and manage employee‑oriented campaigns to raise awareness, educate on franchising, and support promotion of the franchise program.

Franchise Support Marketing

Design and implement marketing programmes that help franchisees grow revenues.

Provide franchise owners with marketing toolkits, templates, and best practices for digital and offline campaigns (e.g., seasonal promotions, local sponsorships).

Train and support franchisees on marketing platforms and best practices, including social media strategies and reputation management.

Monitor, analyse, and report local marketing performance, and recommend improvements to the franchise leadership team and franchise owners.

Required Qualifications

Bachelor’s degree in marketing, or a related field.

6+ years of experience in marketing.

Strong consideration for Franchise marketing vertical and/or communications.

Strong foundation in traditional advertising and lead generation.

Track‑record in performance marketing, including funnel development and conversion optimisation.

Experience in presenting to owner‑operators and/or key decision makers; influencing without authority.

Required Skills

Lead Generation & Funnel Management: Skilled in creating and managing marketing funnels, landing page optimisation, lead nurturing workflows, and conversion rate improvement.

Content Marketing & Copywriting: Strong ability to craft persuasive messaging for ads, emails, and web content that resonates with both franchise prospects and local Service Experts customers.

Data Analysis & Performance Measurement: Proficient in interpreting campaign metrics, identifying trends, and making data‑driven decisions to improve ROI.

Brand Management: Ensuring consistency in tone, visuals, and messaging across all marketing channels and franchise communications.

Essential Skills

Strategic Thinking: Ability to develop marketing strategies aligned with business goals.

Project Management: Strong organisational skills to manage multiple campaigns and deadlines.

Communication: Clear and persuasive written and verbal communication.

Analytical Mindset: Ability to interpret data and make data‑driven decisions.

Relationship Building: Strong interpersonal skills to support franchisees and collaborate internally.

Problem‑Solving: Creative approach to overcoming marketing challenges.

Results‑driven mindset: Focus on growth and ROI.

Ability to work in a fast‑paced environment.

Benefits

Competitive Pay with incentive opportunities.

Paid Time Off and Company Holiday Pay.

Medical, Dental, and Vision Insurance programmes.

401(k) Retirement Savings Plan with company matching contributions.

Life Insurance and disability insurance options.

Supplemental benefit programmes.

World‑Class Training opportunities through our Experts University.

Career development opportunities.

Minimum Experience: 6+ Years. Minimum Education: Bachelor’s Degree.

Service Experts Heating & Air Conditioning is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email talentacquisition@serviceexperts.com.

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