Ecommerce, Digital Growth Manager

Location:

Annapolis, MD preferred; open to remote candidates based in the United States.

Who We Are Looking For
The E-Commerce & Digital Growth Manager is responsible for driving scalable, self-service revenue growth by optimizing the full digital funnel—from acquisition through renewal. This role focuses on increasing conversion, improving customer lifetime value, and reducing reliance on manual sales and account management support. You will partner cross-functionally with Marketing, Product, and Account Management to build a high-performing, B2C-style growth engine.

What You Will Work On
Drive Scalable Customer Acquisition & Conversion

Partner with Marketing to convert traffic into paying customers

Optimize landing pages, offers, pricing, and signup flows

Improve conversion from visitor to active customer

Own the Digital Revenue Funnel

Manage the full customer journey: acquisition, signup, activation, renewal

Identify drop-offs and implement improvements to increase funnel efficiency

Increase speed to purchase and activation

Expand Revenue Through Lifecycle Optimization

Build and scale automated customer journeys (email, SMS, voice)

Improve renewal rates through optimized timing, messaging, and user experience

Reduce churn by removing friction at key points in the customer lifecycle

Increase customer lifetime value (LTV)

Optimize eCommerce Experience

Improve usability of pricing pages, checkout flow, and customer portal

Partner with Product to reduce friction for SMB and non-technical users

Ensure mobile-friendly, intuitive experiences

Leverage Data to Drive Growth

Track and report on funnel performance (conversion rates, CAC, LTV, drop-off points)

Build dashboards and translate insights into actionable improvements

Continuously test and iterate to improve performance

Collaborate Cross-Functionally

Partner with Marketing, Product, and Account Management to align growth priorities

Use customer data and insights to inform roadmap and campaign decisions

What You Will Bring
Required

3-7 years of experience in e-commerce, SaaS growth, or digital funnel optimization

Proven track record improving conversion rates and online customer journeys

Strong analytical, data-driven decision-making skills

Experience working cross-functionally with Marketing and Product teams

Preferred

Experience in SMB SaaS or subscription-based products

Lifecycle marketing experience (email, SMS, automation)

Familiarity with subscription billing or checkout systems

Experience with Salesforce or similar platforms

Understanding of compliance considerations in customer communications

What Success Looks Like

Customer acquisition (new subscriptions)

Conversion rates across the funnel (visit → signup → purchase)

Customer acquisition cost (CAC)

Customer lifetime value (LTV)

Renewal rate and self-service revenue percentage

Salary Range:

$100,000 - $118,000 annually, commensurate with experience and qualifications

Protect the data and systems of Crisis24 and its stakeholders by adhering to policies, reporting incidents and potential problems, completing regular training, and identifying opportunities for improvement.

CRISIS24, A GardaWorld Company is dedicated to equal opportunity in employment. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital or parental status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable laws.

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