B2B Marketing Content Writer

Working remotely on a freelance basis, the B2B Marketing Content Writer will manage editorial strategy and copywriting for newsletters, email programs, and paid media, focusing on creating engaging content that builds a thought leadership platform for business and technology leaders.
Key responsibilities

Own the editorial strategy, planning, and execution of subscriber email and LinkedIn newsletter programs, including writing and editing copy
Create promotional copy for digital ads and other media, collaborating with the paid media team to maintain a steady flow of content
Contribute short-form editorial pieces that clarify complex topics for a business audience while aligning with the broader content calendar

Required qualifications

10-12 years of experience in content, editorial, and/or lifecycle/email marketing, preferably in a B2B tech or media organization
Exceptional writing skills with the ability to adapt voice and style for diverse audiences
Proven experience managing email and newsletter programs, treating them as editorial products
Strong operational skills with the ability to manage multiple workstreams and stakeholder coordination
Comfortable using data to inform content strategy, with familiarity in SEO fundamentals and digital analytics