SEM Lead Job at PMG in New York

Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting‑edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With
At PMG, our Paid Search Marketing (SEM) team is a group of forward‑thinking problem solvers who thrive on crafting impactful campaigns that deliver measurable results. We work at the intersection of creativity, data, and strategy, helping our clients connect with their audiences in meaningful ways.

Collaboration is at the core of how we work. Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We’re committed to fostering an environment where every team member can grow professionally, contribute their ideas, and feel empowered to make a difference.

As an SEM Lead, you’ll play a pivotal role in shaping search marketing strategies, guiding your team, and building strong relationships with our clients. If you’re excited to lead and inspire while staying at the forefront of search innovation, we’d love to hear from you.

What You Will Do

Monitor and optimize search campaign performance, ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes.

Lead the implementation of paid search strategies, translating campaign activities into actionable business impacts for clients.

Create detailed client reports, tracking key metrics, revenue, and paid search initiatives while providing actionable insights to improve performance.

Analyze paid search data, turning insights into strategic recommendations that drive measurable results for clients.

Manage relationships with search partners, ensuring strong collaboration and alignment on key initiatives.

Plan and allocate monthly paid search budgets, ensuring efficient use of resources to achieve campaign goals.

Collaborate across channels, aligning paid search strategies with broader marketing initiatives, including PR, social, and programmatic efforts.

Drive adoption of PMG’s proprietary platform, Alli, working cross‑functionally with internal teams to optimize its integration into paid search programs.

Stay informed on SEM trends and changes, sharing insights with the team and integrating innovations into strategies.

Lead a test‑and‑learn approach, driving continuous improvement in paid search strategies through experimentation and analysis.

Mentor and train team members, sharing best practices and technical expertise while fostering their professional growth.

What You Will Bring

4+ years of experience in paid search, with a bachelor’s degree or equivalent experience.

Advanced expertise in managing paid search campaigns on platforms like Google Ads and Microsoft Ads, delivering measurable results for clients.

Proficiency in data analysis, budget management, and reporting to optimize performance and ensure efficient use of resources.

Experience with testing frameworks, including A/B testing and creative experimentation, to drive campaign improvements.

Strong skills in implementing advanced strategies, such as keyword expansion, audience segmentation, and bidding optimizations.

Proficiency in tools like Microsoft Excel and Google Analytics to deliver actionable insights and detailed performance reports.

Excellent communication and collaboration skills, ensuring alignment with internal teams and external partners on key initiatives.

A proactive approach to integrating paid search strategies with broader marketing efforts, driving consistency and impact across channels.

A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer‑Focused mindset that seeks opportunities to deliver meaningful value.

A dedication to People‑Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

Parental Leave : We provide paid parental leave to support your family during important life events.

Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.

Fertility and Family Support : Access fertility benefits for all team members and their spouses.

Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.

Pet Insurance : Protect your pet’s health and your finances.

Lifestyle Spending Accounts : Enjoy 100% company‑funded accounts to promote healthy habits and well‑being.

Commuter Benefits : Access support for travel and commuting needs, where available.

Annual Bonus : All employees are eligible for an annual bonus.

Volunteering Opportunities : Receive 8 give‑back hours to volunteer in your local communities.

AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart
Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

#J-18808-Ljbffr

In Summary: PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible . The Paid Search Marketing (SEM) team is a group of forward‑thinking problem solvers who thrive on crafting impactful campaigns that deliver measurable results . The SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation .

En Español: Nombrada como "Los mejores lugares de trabajo en la era publicitaria" durante 11 años consecutivos y Fast Company Best Workplaces for Innovators desde 2022, PMG es una compañía global independiente de servicios de marketing y tecnología que busca inspirar a las personas y marcas que cualquier cosa es posible. Impulsada por el éxito compartido, PMG aprovecha la estrategia empresarial y transformación, creatividad, medios de comunicación e insights, así como su sistema operativo propietario, para ofrecer soluciones digitales innovadoras y estrategias de medios innovadores. Nuestro equipo comprende más de 900 empleados en todo el mundo, y nuestro trabajo para marcas ambiciosas como Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex y Whole Foods abarca 85 países. Estamos comprometidos a fomentar un entorno en el que cada miembro del equipo pueda crecer profesionalmente, aportar sus ideas y sentirse empoderado para marcar la diferencia. Si está entusiasmado con liderar e inspirar mientras se mantiene a la vanguardia de la innovación en búsqueda, nos encantaría escucharle. Qué hará Monitoree y optimice el rendimiento de las campañas de búsquedas, asegurando que los resultados estén alineados con los objetivos y presupuestos del cliente al tiempo que implementa soluciones para mejorar continuamente los resultados. Lidere la aplicación de estrategias de busca pagada, traduciendo las actividades de la campaña en impactos empresariales accionables para los clientes. Crea informes detallados sobre los clientes, rastreando métricas clave, ingresos y iniciativas de buscadas remuneradas de Excel al mismo tiempo que proporciona información útil para entregar anuncios publicitarios. Analizar datos clave, convirtiendo conocimientos en recomendaciones estratégicas que impulsan resultados mensurables para los usuarios. Gestionar relaciones con socios de búsqueas, garantizando una fuerte colaboración y armonización de esfuerzos sobre iniciativas de análisis y asignación de cuentas mensuales, garantizar un uso eficiente de recursos profesionales para lograr metas de negocio. Colaborar con equipos expertos, desarrollar habilidades técnicas de investigación avanzadas, integrar sus capacidades de trabajo y aumentar su desempeño mediante programas de desarrollo de mercadotecnia, así como la mejora de la calidad de las tareas de Google Search Engineered y compartir experiencias personalizadas. Estamos dedicados a trabajar arduamente para servir a nuestros empleados y clientes, brindando valor, resultados e innovaciónque a menudo requieren verdadera determinación y agilidad. Creemos en cuidarnos a nosotros mismos y los demás para mejorar continuamente de todas las maneras. En consonancia con nuestros valores fundamentales de ser inclusivos y siempre cambiar hacia el mejor, PMG se compromete a crear una cultura más diversa e inclusiva, y estamos orgullosos de ser un empresario de igualdad de oportunidades.