Lifecycle Marketing Manager – Digital Payments & Customer Engagement

Title: Lifecycle Marketing Manager – Digital Payments & Customer Engagement (Contract)

Pay Rate: $72 - $76/hr

Duration: 6-Month assignment

Summary
We are seeking an experienced Lifecycle Marketing Manager to support customer engagement, retention, and growth initiatives across digital payment and commerce products. In this role, you will develop and execute multi-channel lifecycle marketing programs designed to drive product awareness, engagement, and ongoing usage.

This position requires a strategic marketer with strong cross‑functional leadership skills, deep experience in lifecycle marketing, and a passion for using data‑driven insights to optimize customer experiences. The ideal candidate thrives in complex, fast‑paced environments and is comfortable partnering with global teams to deliver impactful marketing programs.

What You’ll Do

Develop and execute lifecycle marketing campaigns that drive customer engagement, retention, product adoption, and transaction growth

Partner with product, analytics, business development, creative, digital marketing, and international teams to deliver integrated marketing initiatives

Build and maintain strong relationships across internal and external stakeholders to align priorities and drive successful campaign execution

Lead recurring cross‑functional meetings and stakeholder forums to coordinate initiatives, share updates, and ensure organizational alignment

Identify opportunities to leverage new or underutilized marketing channels and customer touchpoints

Develop campaign strategies with a multi-product, multi-channel approach, including customer targeting, segmentation, experimentation, and audience messaging

Design and document campaign requirements, workflows, business rules, and communication specifications for automated marketing programs

Partner with analytics teams to evaluate campaign performance and identify opportunities for optimization and growth

Analyze marketing results and present actionable insights and recommendations to stakeholders and leadership teams

Collaborate with global marketing teams to develop programs tailored to regional customer needs and market opportunities

Manage projects end‑to‑end, ensuring initiatives are delivered on time, within scope, and aligned with business objectives

What You Bring

4+ years of experience in lifecycle marketing, performance marketing, CRM marketing, affiliate marketing, or customer engagement programs

Proven success driving customer growth, engagement, retention, and transaction‑related marketing outcomes

Experience leading cross‑functional digital marketing campaigns across multiple stakeholders and business functions

Strong understanding of lifecycle marketing channels including email, push notifications, in‑app messaging, and digital engagement programs

Experience designing, testing, measuring, and optimizing customer journeys and marketing touchpoints

Strong analytical skills with the ability to leverage data and insights to drive strategic decisions

Experience presenting recommendations, campaign performance, and strategic plans to senior stakeholders and leadership teams

Excellent communication, collaboration, and relationship‑building skills

Strong project management skills with the ability to manage multiple initiatives simultaneously

Ability to thrive in fast‑paced, global environments with competing priorities and deadlines

Bonus Points If You Have

Experience supporting digital payments, fintech, eCommerce, loyalty, or transactional products

Experience working with international markets and global marketing organizations

Experience with experimentation frameworks, audience segmentation, and customer lifecycle optimization

MBA, Master's degree, or advanced education in Marketing, Business, or related fields

Familiarity with marketing automation, CRM, and customer engagement platforms

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

TCWGlobal is committed to protecting candidates and maintaining a safe, transparent, and professional hiring experience.

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