Social Media Coordinator

Job Overview PetSafe Brands, a leader in pet products headquartered in Knoxville, TN, is seeking a full‑time Social Marketing Specialist. The role focuses on growing meaningful social media engagement for the PetSafe, SportDOG, Premier Pet, and Kurgo brands.
Responsibilities Create, curate, and manage digital assets, social media posts, video, and other content for PetSafe, SportDOG, Premier Pet, and Kurgo.
Grow and engage the online community by interacting with followers and responding in comments.
Execute and maintain the Content Calendar, aligning with new product launches, marketing campaigns, and key audience moments.
Support digital marketing goals for increased awareness, traffic growth, lead generation, and sales.
Discover, manage, and grow influencer relationships across all brands.
Create, test, iterate, and distribute engaging digital content across email, landing pages, partner websites, and native advertising.
Analyze trends, category data, and campaign reports to improve content strategy and execution.
Structure and report on content analytics and metrics mapped to business goals.
Manage partnerships with internal and external agencies, freelancers, and others to support content delivery.
Collaborate with Customer Care on moderation best practices for all social media touchpoints.
Partner with Customer Insights to enhance social listening approaches and broaden their use across the business.
Qualifications 2–4 years of experience in Digital Marketing, Content Marketing, and/or Editorial Content.
Bachelor's Degree in Marketing or a business‑related field.
Experience in e‑commerce and working in a cross‑functional organization with a global mindset.
Proficiency in audience segmentation, targeting, and third‑party digital marketing applications.
Strong knowledge of e‑commerce platforms and analytics for content marketing, including social media KPIs.
Firsthand experience in Social Media, User‑Generated Content, and Influencer Marketing.
Curiosity, ability to ask the right questions, and a straightforward communication style.
Comfortable working in a collaborative environment and adaptable to change, feedback, and uncertainty.
Accountabilities Collaborate on content within the Content Marketing Strategy and Brand Marketing.
Contribute to Category Content Marketing reporting, scorecards, and business insights.
Build strong partnerships with external partners.
Benefits Competitive medical, dental, vision, and 401(k) match.
Rich wellness program with onsite health clinic and workout facility.
Dog‑friendly workplace encouraging employees to bring their pets.
PetSafe Brands is an equal‑employment‑opportunity employer. We are committed to a diverse and inclusive workplace and welcome all teammates regardless of race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin, religion, veteran status, or physical ability.

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