Associate Director, HCP Marketing, LUMRYZ (IH)

Associate Director, HCP Marketing, LUMRYZ (IH)
Waltham, MA, United States

Job Description
Alkermes is seeking a strategic and execution-oriented Associate Director, HCP Marketing as a key member of the LUMRYZ marketing team. This individual will drive HCP launch readiness for the anticipated Idiopathic Hypersomnia (IH) indication for LUMRYZ targeted for 2028, while partnering with the narcolepsy HCP marketing team to support continued growth with the narcolepsy indication.

This role will help shape IH HCP strategy and launch readiness plans, build disease state/branded messaging and tactics, digital strategy, and support narcolepsy HCP digital execution. The ideal candidate brings strong HCP marketing experience, launch exposure, and experience operating in specialty and/or rare disease markets.

Alkermes has a hybrid working environment to support and meet the needs of employees and this role will operate in a flexible environment with 60% of time in the office and 40% from home. This role is not eligible for fully remote.

Responsibilities

Drive key components of HCP commercialization strategy and launch readiness planning for IH

Contribute to shaping HCP segmentation, campaign, messaging, across disease state and branded education initiatives for IH with narcolepsy indication in mind

Lead development of HCP promotional materials and digital strategy including website, CRM-based communications, email journeys, and targeted HCP media

Ensure patient journey and perspective is infused into HCP team strategies

Partner with Sales, Data, Analytics & Insights, Market Access, Commercial Operations, and Patient Marketing to ensure aligned strategy and pull through

Translate customer insights, competitive intelligence, and market dynamics into actionable recommendations

Craft actionable assignment briefs for creative agencies

Collaborate with agency partners and internal stakeholders to deliver high-quality execution

Partner with analytics to monitor performance and optimize HCP engagement based on campaign insights

Guide branded and unbranded assets through the Medical, Legal and Regulatory review and approval process

Support HCP digital marketing tactics for the narcolepsy indication as needed

Qualifications
Minimum Education & Experience Requirements:

Bachelor’s degree in marketing, business, science, or related field (MBA or advanced degree preferred)

7+ years of pharmaceutical, biotech, or healthcare marketing experience

Preferred Skills and Knowledge Qualifications:

3+ years of HCP marketing experience

Launch or launch prep experience

Rare disease and/or specialty market experience

Experience in neurology, CNS, or sleep medicine

Strong understanding of HCP engagement strategy and pharmaceutical promotion

Experience supporting digital HCP engagement initiatives and field promotion

Strong strategic thinking, communication, and analytical skills

Ability to operate effectively in fast-paced, matrixed organizations

Collaborative, proactive, and execution-oriented mindset

Translate brand strategy into actionable tactical plans and execution

Demonstrated success managing agencies and media partners

Travel Requirements

Overnight travel 30%

The annual base salary for this position ranges from $165k to $190k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience. Alkermes offers a competitive benefits package.

Alkermes, Inc. is an equal employment opportunity employer and does not discriminate against any qualified applicant or employee because of race, creed, color, age, national origin, ancestry, religion, gender, sexual orientation, gender expression and identity, disability, genetic information, veteran status, military status, application for military service or any other characteristic protected by local, state or federal law. Alkermes also complies with all work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Alkermes is an E-Verify employer.

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