SEO/GEO Specialist Job at Colgate-Palmolive in Overland Park

In this role the SEO/GEO Specialist, reporting to the Senior Manager, Social & Content, is responsible and accountable for SEO Strategy and Operations. They will lead analysis of consumer & professional-facing websites and content performance, stay abreast of GEO trends and lead partnership with GIT and Global Product Owners for technical optimizations. As a member of the Integrated Brand Experience Team, this work will work with our various marketing teams, cross functionality, and our agency resources to executive strategies that support our growth plans.

Responsibilities

Develop and manage a holistic SEO/ GEO strategy for Hill’s US laddering up to business goals and specific KPI, working collaboratively with pad media, brand and website team.

Develop a deep understanding of business, brand and category to develop a strategic POV on how to win on Search for brand. Work with a cross functional team to educate and influence the same.

Implement and optimize unified SEO/ GEO strategies and campaigns that align with our content strategy to drive long-term search & generative engine visibility.

Perform extensive research (on-page & off-page) against business priorities to fuel roadmap development for site optimisations, working closely with internal & external teams to action optimizations

Analyze current technical SEO performance of owned domains, including page speed, site information architecture, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.

Assess meta data and schema gaps & opportunities and leverage tools to optimise and implement.

Stay abreast of SEO & GEO trends and keep business updated with core updates, ensuring that considerations are reflected and pivoted where necessary within our strategies.

Required Qualifications

Bachelor's Degree in Marketing or related field

3+ years of proven experience in digital marketing with hands on optimization and content creation experience

Preferred Qualifications

MBA and/or Diplomate degree

Understanding of agile methodology and process

Knowledge of social platform best practices

Subject matter expertise in SEO, paid media, and CRM touchpoints

Experienced public speaker and/or PR-related skills and training

Digital literacy pertaining to either the nutrition, commercial, and/or veterinary space.

Compensation and Benefits
Salary Range $96,800.00 - $137,000.00 USD.

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form.

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