Senior Campaign Planner

About the Role The Senior Marketer, Global Print Marketing is responsible for developing and executing integrated, multi-channel marketing campaigns that drive print e‑store revenue growth. This role operates within a collaborative campaign planning team supporting multiple global markets and requires both strategic thinking and strong execution. The position owns the full campaign lifecycle, from planning and prioritization through execution and performance reporting, while partnering cross‑functionally to ensure consistent and high‑quality delivery.
Key Details Function: Global Print Marketing
Team: Campaign Planning
Level: Senior Individual Contributor (TR5)
Location: Hybrid (US‑based)
Markets Supported: US Legal, US Tax
Key Responsibilities Develop and execute annual and quarterly marketing plans aligned to revenue goals.
Own campaign lifecycle including planning, execution, optimization, and reporting.
Manage and execute email campaigns, including segmentation, scheduling, and A/B testing.
Coordinate with paid media teams for search, display, and social campaign activation.
Collaborate with creative teams to develop campaign assets and briefs.
Monitor campaign performance and generate monthly reporting with actionable insights.
Ensure strong alignment between marketing campaigns and e‑commerce experience.
Identify best‑in‑class e‑commerce functionality and recommend corresponding website updates.
Identify opportunities to improve processes, campaign effectiveness, and customer experience.
Partner cross‑functionally across marketing, product, analytics, and creative teams.
Leverage AI tools to enhance campaign execution, reporting, and ideation.
About You 5+ years of experience in B2B marketing campaign planning and execution.
Experience managing multi‑channel campaigns including email and paid media.
Strong understanding of digital marketing funnels and e‑commerce journeys.
Experience with marketing automation platforms (e.g., Eloqua).
Strong copywriting and communication skills.
Ability to analyze data and translate insights into actionable recommendations.
Experience working in cross‑functional and matrixed organizations.
Familiarity with AI tools such as ChatGPT or similar platforms.
Bachelor’s degree in Marketing, Business, or related field.
Tools & Systems Marketing Automation Platforms (e.g., Eloqua)
Project Management Tools (e.g., Workfront)
Web Analytics Tools (e.g., Adobe Analytics)
Digital Asset Management Systems
Paid Media Platforms
Microsoft Excel, Teams, and SharePoint
AI Tools (e.g., ChatGPT, Claude, Gemini)
Benefits & Compensation Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2‑3 days a week in the office depending on the role) for our office‑based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work‑Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company‑wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
Additional benefits: Market competitive health, dental, vision, disability, and life insurance programs; competitive 401(k) plan with company match; paid holidays (including two company mental health days off); parental leave; sabbatical leave; optional hospital, accident and sickness insurance; optional life and AD&D insurance; Flexible Spending and Health Savings Accounts; fitness reimbursement; Employee Assistance Program; Group Legal Identity Theft Protection; 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; Employee Stock Purchase Plan.
Base compensation range: $74,200 USD – $137,800 USD, based on experience, skills and internal equity. The role may also be eligible for an annual bonus based on enterprise and individual performance.
Equal Employment Opportunity To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. Thomson Reuters makes reasonable accommodations for applicants with disabilities, including veterans with disabilities, and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process, you may contact our Human Resources Department at HR.Leave-Expert@thomsonreuters.com.

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