Fractional PR & Growth Marketer

The organization produces small-batch, hand-finished specialty consumer gift products sold via a direct-to-consumer website, online marketplaces, and wholesale partners. We're a tiny, bootstrapped, founder-led team seeking a senior fractional growth marketer / PR lead to drive holiday gift guide placements and build repeatable customer acquisition channels that increase direct-to-consumer revenue and expand wholesale relationships. This role begins soon to target seasonal opportunities later this year and focuses on establishing measurable paid, organic, and social channels for a resource-constrained business.

Responsibilities

Lead PR and media outreach to secure placements in holiday gift guides, gift roundups, and relevant editorial coverage

Develop and execute a prioritized outreach calendar and pitch strategy tailored to seasonal deadlines

Manage relationships with media, gift guide editors, influencers, and relevant partners

Build and run paid acquisition campaigns (paid social, search, and prospecting/retargeting) aimed at increasing D2C sales and ROAS

Create and optimize Pinterest strategy and creative to drive traffic and conversions

Own SEO and content recommendations to improve organic discovery and merchandising for gift-oriented search

Support and grow wholesale partnerships (identify opportunities, outreach, and pitch to retailers/curators)

Implement tracking and measurement (UTMs, conversion funnels, KPIs) and report on performance against goals

Work collaboratively and autonomously with the founder, providing clear priorities, templates, and turnkey execution given limited internal capacity

Provide guidance on creative assets, product positioning, and promotional timing to maximize giftability and pressability

Qualifications

Senior-level experience (CMO / Head of PR / Head of Growth or equivalent) with hands-on execution across PR, paid media, SEO, and social (Pinterest preferred)

Proven track record securing editorial and gift guide placements for consumer brands, ideally in home goods, gifting, fashion, or beauty

Demonstrated success growing e-commerce D2C revenue and managing measurable paid acquisition programs

Experience initiating and scaling wholesale/retailer partnerships for small or early-stage consumer businesses

Strong media relationships or demonstrable pitching success and excellent copywriting/pitch development skills

Comfortable working with a one-person founder-led team; ability to prioritize, be scrappy, and deliver high-impact work with limited resources

Data-driven mindset: experience with analytics, UTM tracking, conversion optimization, and clear KPI reporting

Remote-friendly and available for a part-time/fractional engagement with flexibility to ramp quickly for seasonal deadlines

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