Learfield is seeking a strategic and results-driven sales leader to join our growing sponsorship team. In this role, you will oversee the sales strategy and performance of the property, manage a team of sellers, and drive revenue growth through new business and renewals. You will lead the development of integrated sponsorship solutions, foster alignment with university stakeholders, and play a critical role in shaping the property's presence in the local and national marketplace.
Responsibilities
- Lead a team of sellers responsible for achieving individual and team revenue goals.
- Build and maintain strong relationships with university partners, athletic department staff, clients, and internal stakeholders, serving as a trusted and respected representative of both Learfield and the university.
- Drive new business and strategic renewals by developing creative, integrated sponsorship opportunities across digital, social, in‑venue, broadcast, and experiential platforms.
- Set annual revenue targets, track progress, and manage performance across a diverse team.
- Develop and deliver high‑quality proposals and presentations to local, regional, and national brands.
- Partner with property leadership to create and manage inventory strategy and pricing.
- Recruit, coach, and develop sales talent to elevate performance and support long‑term team growth.
- Identify emerging trends in sports marketing and bring forward new ideas to maximize impact.
- Represent the property in high‑visibility meetings, hospitality events, and game‑day activations (including nights and weekends as needed).
- Foster a culture of accountability, collaboration, and innovation across the team.
Minimum Qualifications
- 10+ years of successful sales experience, with at least 3+ years in a leadership capacity.
- Demonstrated success driving revenue growth and managing high‑performing sales teams.
- Ability to craft integrated marketing strategies that align with client and university objectives.
- Strong interpersonal and negotiation skills, with experience influencing executive‑level decision makers.
- Proven track record of setting and achieving sales targets in a competitive, performance‑driven environment.
- Excellent communication, organization, and presentation skills.
- Proficiency in Microsoft Office and CRM platforms.
- Willingness to work flexible hours, including evenings and weekends as needed to support athletic events or client activations.
Preferred Qualifications
- Bachelor’s degree from an accredited four‑year college or university.
- Experience selling comprehensive sports marketing partnerships, including major media (signage, radio, social, digital, etc.).
- Familiarity with collegiate athletics and working with university stakeholders.
- Knowledge of digital marketing trends and performance analytics.
Benefits
- Medical, Dental, Vision, and Health Savings Account.
- Life Insurance and other insurance plans.
- Flexible Paid Time Off (minimum 10+ days annually).
- Parental Leave.
- 20 Paid Holidays.
- 401(k) with match.
- Short‑Term and Long‑Term Disability.
Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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