Marketing Manager, Back to College

Pay range: $73,000.00 - $132,000.00

Pay is based on several factors which vary based on position. These include labor markets and, in some instances, may include education, work experience and certifications.

Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental and life insurance and more, to help you and your family take care of your whole selves.

Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays and paid vacation.

Find competitive benefits from financial, education and well‑being at https://corporate.target.com/careers/benefits.

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.

About the Role
As a member of the Guest Marketing Strategy team, you will play a crucial role supporting the development of guest‑centric, culturally relevant communication strategies for Back to College (BTC). Your responsibilities will also encompass leading the creation of communication plans designed to drive business demand, strengthen the Target brand and deliver unique value for our BTC guests.

Core Responsibilities

Partner with the Director to define and lead the BTC campaign strategy to drive brand and business growth.

Translate business priorities and guest insights into a clear campaign strategy and brief that unlocks strong creative and execution.

Lead end‑to‑end campaign planning, activation and optimization, ensuring campaigns are on strategy, on time and deliver measurable impact.

Drive the development of culturally relevant, breakthrough content and experiences that resonate with Gen Z audiences across channels.

Orchestrate cross‑functional alignment across internal and external teams to deliver a cohesive and connected campaign experience.

Define success metrics, monitor performance and lead campaign recaps with clear, actionable recommendations to improve effectiveness over time.

Represent the BTC campaign across Marketing and Enterprise forums.

About You

Bachelor's degree in Marketing, Business or equivalent experience.

5+ years of marketing experience with a strong track record of leading integrated campaigns from strategy through execution.

Ability to translate business objectives and insights into clear campaign strategies and briefs that drive creative and performance.

Strong communication and interpersonal skills with the ability to navigate organizational complexity, influence others and collaborate across functions and leadership levels.

Proven ability to operate with speed and accountability in a fast‑paced environment while managing multiple priorities.

Proven ability to lead and inspire agency and creative partners.

Demonstrated curiosity and ability to lead through ambiguity.

Experience developing work that resonates with Gen Z audiences is a plus.

Working Arrangement
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. The team member’s core role will need to be performed both onsite at the Target HQ MN location and virtually, depending upon what the role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.

Benefits Eligibility
Learn about benefits eligibility for this role at https://tgt.biz/BenefitsForYou_D.

Americans With Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com. Non‑accommodation‑related requests, such as application follow‑ups or technical issues will not be addressed through this channel.

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