Marketing Manager

Company Description
The Virginia Hospital & Healthcare Association (VHHA) represents 27 member health systems and hospitals, including 110 community, psychiatric, rehabilitation, and specialty hospitals across Virginia. VHHA collaborates with members and stakeholders to transform the health care system toward top-tier performance in safety, quality, value, service, and population health. The Association focuses on principled and innovative advocacy, advancing initiatives that improve care delivery and patient outcomes. VHHA also works to align health care and business interests to support health and economic opportunity for all Virginians and strives to be a leading force in making Virginia one of the healthiest states in the nation.

Role Description
This is a non-exempt, full-time, on-site Marketing Manager role based in the Greater Richmond Region. The Marketing Manager will be responsible for supporting the development and leading the execution of marketing and brand initiatives for the VHHA Foundation and VHHA Solutions. This role collaborates with internal teams, external partners, and Virginia Hospital & Healthcare Association members to ensure consistent brand experience and support engagement, program participation, and member satisfaction.

Candidates must reside in Central Virginia with the ability to work in the headquarters office in Glen Allen, VA.

Essential Functions

Support the implementation of marketing programs and strategies to promote the VHHA Solutions brand and drive engagement and customer satisfaction

Assist in developing and maintaining consistent internal and external marketing messaging

Ensure consistency in messaging and brand standards across marketing platforms

Conduct market and content research on industry trends to inform marketing efforts

Collaborate with internal teams to execute campaigns and support engagement and sales initiatives

Coordinate with external agencies and vendors, as needed

Develop, write, and edit content for a variety of media channels

Manage updates and ongoing maintenance of VHHA Solutions and VHHA Foundation websites

Create content to reflect current trends and support program promotion

Manage and maintain VHHA Solutions social media platforms

Assist in the development of key performance indicators (KPIs)

Implement tools and processes to track marketing activities and campaign performance

Monitor and analyze performance metrics across platforms

Prepare and share reports on marketing activities and outcomes

Support the implementation of marketing plans for VHHA conferences and events

Coordinate the development of promotional materials, including flyers, graphics, and registration content

Execute marketing campaigns to support event registration, including email and social media outreach

Support marketing efforts for VHHA webinars to ensure consistent branding and messaging

Develop and execute promotional materials and campaigns, including email and social media

Assist with coordination and administration of sponsorship packages for VHHA events

Support the VHHA Corporate Network and VHHA Solutions Endorsed Partnership programs

Coordinate application and communication processes for sponsorships and partnerships

Track and report on sponsorship and partner program activity

Ideal Candidate Qualifications
Ideal candidates will have a solid foundation in B2B marketing (preferably healthcare), including building brand awareness across channels and supporting partnerships and sponsorships. Proficient in tools such as WordPress, Salesforce, Marketing Cloud, Smartsheet, Canva, and social media platforms, with strong writing and collaboration skills. Ability to combine creativity and data-driven thinking to execute and optimize multi-channel campaigns and communicate effectively, manage competing priorities with attention to detail, and work both independently and collaboratively to meet deadlines and achieve results.

Position Details
This is a full-time, non-exempt position which requires occasional travel within the Richmond metro area and Commonwealth of Virginia. Teleworking may be allowed based upon mutual agreement with supervisor. Occasional overtime may be required.

Education and Experience
A bachelor’s degree in marketing, communications, or related field required. Minimum 3-years’ experience in B2B marketing. Must have demonstrated proficiency in Salesforce, Marketing Cloud, Smartsheet, Canva, social media platforms, and other existing and emerging applications.

Compensation and Benefits
Compensation will be commensurate with work experience. VHHA offers a competitive benefits package and incentive plan opportunity including; 100% employer-paid medical, dental, and vision; health savings accounts, generous PTO and ten holidays; flexible/remote work options; 401(k) with employer contributions; employer paid life, disability, and student loan support; annual lifestyle benefit; plus education assistance and a collaborative, mission-driven culture.

Equal Opportunity Statement
VHHA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, national origin, age, disability, marital status, military service or veteran status, sexual orientation, gender identity, genetic information, pregnancy, childbirth or related medical conditions, including lactation, political affiliation or other basis prohibited by federal or state law relating to discrimination in employment.

It is the policy of VHHA to provide a drug-free workplace in keeping with the spirit and intent of the Drug Free Workplace Act of 1988. VHHA prohibits the manufacture, sale, distribution, dispensation, possession, or use of alcohol, controlled substances, or marijuana on VHHA premises or while conducting VHHA business on or off VHHA premises.

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