Mobile App Marketing Program Manager AO7177519

Mobile App Marketing Program Manager (AO7177519) Program Manager - Shop App Push Notifications
Schedule: Full onsite
Key Responsibilities Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.
Execution & Optimization: Oversee the end‑to‑end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.
Cross‑functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.
Data Analysis & Reporting: Monitor KPIs (open rates, click‑through rates, conversion rates) and leverage insights to refine strategies and improve performance.
Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.
Qualifications Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience: 5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.
Proficiency in analyzing performance metrics and using insights to optimize campaigns.
Excellent communication and collaboration skills for cross‑functional coordination.
Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).
Familiarity with user segmentation and personalization techniques.
Knowledge of A/B testing methodologies and tools.
Benefits Competitive compensation.
Comprehensive health and wellness offerings.
Opportunities for professional development.
Equal Opportunity Employer We are proud to be an equal‑opportunity employer and make all employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. We comply with all applicable federal, state, and local employment laws, including fair hiring practices, pay transparency, workplace safety, and reasonable accommodations. We are dedicated to maintaining an inclusive environment where everyone has the opportunity to succeed and contribute meaningfully.

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