Social Media Manager

Aravaipa Running Social Media Manager
Phoenix, AZ | Full-Time | Salaried $50,000-$53,000 | Reports to: Director of Marketing

About Aravaipa Running
Aravaipa Running produces trail and ultrarunning events across the Southwest and beyond. We have been building races for over a decade and today operate more than 80 events across seven states. We take event production seriously, and we take the community we serve even more seriously.

About the Role
This is a full‑time, in‑person position based in Phoenix, AZ. Candidates must be local or willing to relocate prior to the start date.

The Social Media Manager owns the day‑to‑day execution of Aravaipa Running's social media presence. Working directly with the Director of Marketing, this person is responsible for content creation, community engagement, and race day coverage across our Arizona race portfolio. This is an individual contributor role with no direct reports.

Race coverage is a significant part of this job. You will be on‑site at 16 events throughout the year, often starting before sunrise. The content you capture and publish in real time is one of the most visible things Aravaipa puts into the world.

What You'll Do
Social Media Management

Own day‑to‑day publishing across Aravaipa Running's core social media accounts

Plan and schedule content in alignment with the campaign calendar set by the Director of Marketing

Engage with the community by responding to comments, DMs, and tags in a timely and authentic way

Monitor incoming messages for customer‑service needs and route them to the right person

Flag partnership, sponsorship, and collaboration inquiries to the Director of Marketing

Track performance and bring insights and recommendations to regular check‑ins

Content Creation

Shoot, edit, and publish short‑form video optimized for each platform

Capture photography at races and events for use across social, email, and other channels

Write copy for posts, captions, and social‑first content

Maintain a consistent visual and tonal identity across all content

Race Day Coverage
This role attends and produces social content at the following 16 race weekends throughout the year:

Black Canyon Ultras

Cocodona 250

Coldwater Hundred

Javelina Jundred

Whiskey Basin

Crown King Scramble

Copper Corridor

Flagstaff Sky Peaks

Across The Years

Mogollon Monster

Desert Runner Trail Series Events: Cave Creek Thriller / Thrasher Night Trail, Pass Mountain / Punisher Night Trail, McDowell Mountain Frenzy / Mayhem Night Trail, Elephant Mountain, Mesquite Canyon, Dam Good Run

Brand and Campaign Alignment

Execute content within brand guidelines and campaign frameworks set by the Director of Marketing

Participate in regular check‑ins to align on priorities, campaigns, and upcoming launches

Assist with content planning for major moments including Golden Ticket races, registration opens, and seasonal campaigns

Performance and Learning

Share a monthly performance summary covering what worked, what did not, and why

Stay current on platform updates, content trends, and emerging formats

Bring new ideas and platform insights into regular team check‑ins

What We're Looking For
Required

1 to 3 years managing social media accounts for a brand, organization, or public figure, or an equivalent body of demonstrated work

Strong short‑form video skills including shooting, editing, and publishing for Instagram Reels and TikTok

Solid photography skills including comfort shooting outdoors and in low‑light conditions

Proficiency with video editing tools such as CapCut, Edits, or equivalent

Proficiency with Canva or equivalent

Clear, confident writing ability for captions and social copy

Familiarity with Meta Business Suite and social media scheduling or analytics tools

Highly organized with the ability to manage multiple deadlines independently

Available to work 16 race weekends per year with early morning start times

Genuine involvement in the trail running, ultrarunning, or broader endurance sports community

Phoenix‑based or willing to relocate before start date

A portfolio of social media content you have created and published

Preferred

Experience coordinating content with freelancers or contractors

Familiarity with livestream production or event media coverage

Experience working with outdoor, endurance, or lifestyle brands

Compensation and Benefits

Base salary: $50,000 to $53,000, depending on experience

Health, dental, and vision insurance

Paid time off

Complimentary entries to Aravaipa Running events

Comp time provided following race weekends

Schedule and Physical Requirements
This role involves 16 race weekends per year. Race days often begin before sunrise and extend into the evening. On‑site coverage requires extended time outdoors in varying weather and terrain. Comfort with early mornings, physical activity, and unpredictable schedules is essential.

How to Apply
Apply through Aravaipa Running's BambooHR portal. Submit a resume, cover letter, and a portfolio or link to social media accounts showcasing work you have created and published. Applications without a portfolio will not be reviewed.

Equal Opportunity Statement
Aravaipa Running is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law.

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