Sr. Associate Marketing Manager

La Vaquita represents the leading Hispanic Cheese retail brand in Texas with recent expansion in the Southwest and nationally in foodservice. The Sr. Associate Marketing Manager, La Vaquita, will help drive demand for Hispanic through consumer and customer understanding and programming across a set of brands, including La Vaquita and Mama Julia, in addition to control brands. Hispanic Dairy is a core priority for the business with a recent acquisition augmenting the focus, and the Sr. Associate Marketing Manager will help support key understanding of consumers and customers to support GTM plan optimization and execution. Accountable for helping to deliver the overall business goals, this position supports the cross-functional team across consumer/customer understanding and analysis, communications program management, budget tracking, packaging design and approvals, and agency management.

The role includes:

Lead market analysis and play active role in GTM optimization against long-term strategy to grow both retail and foodservice opportunities

Lead shopper marketing programming at key accounts from program alignment to creative delivery to reporting. Where possible, partner with B2B team to share effective programming.

Partner cross-functionally with vice president of business unit, sales, supply chain, and finance to deliver topline and bottom-line business growth through thorough understanding and presentation of Hispanic Dairy segment by market and product.

Integrate national level/regional marketing programs to sync up with retailer-specific events

Support ongoing social programming through daily agency oversight including creative delivery, calendar management, and optimization recommendations.

Play a key role in line extensions and other innovation projects by managing packaging design, approvals, and timelines

Manage marketing budget from recommendation through tracking

Provide regular analysis and recommendations to guide business priorities and marketing recommendations across various KPIs

5+ years of experience (1+ in FMCG CPG organization)

Core understanding of US retail environment

Strong data analysis and presentation experience translating data points into implications/recommendations

Circana/Nielsen proficiency

Ability to influence management, lead and support cross-functional teams, and handle multiple projects and brands

Strong time management skills and work ethic, ability to prioritize and oversee multiple initiatives and business support functions

Creative problem diagnosis and problem solving through data mining and insight development

Spanish language fluency

Outstanding verbal, written, and interpersonal skills

Excellent organizational and project management skills

BA., MBA preferred

An Equal Opportunity Employer including Disabled/Veterans

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