Social Media Manager

Full Focus is looking for a strategic, creatively attuned Social Media Manager to take our organic social presence to the next level. This is not a role for someone who just wants to post content—it’s for someone who thinks deeply about how every piece of content contributes to audience growth, brand perception, and business results.

Responsibilities
You’ll be the primary owner of our social media strategy and execution. That means you’re responsible for driving real growth through new followers, meaningful engagement, and a steady stream of new email subscribers, while ensuring that every post, story, and reel looks and feels unmistakably on brand.

What You’ll Own:

Develop and execute a content strategy that drives follower growth, engagement, and email subscriber generation across platforms.

Stay current on best practices for short‑form video, algorithm shifts, and emerging platform features— and adapt quickly.

Use ManyChat strategically to drive engagement, grow our email list, and support product sales.

Test and iterate on content formats based on performance data, covering both our e‑commerce brand and talent profiles.

Produce polished, on‑brand assets, Reels, and social content using tools like Adobe Creative Suite, Canva Pro, and CapCut.

Apply a trained eye to every post—grid cohesion, color consistency, typography, and motion all matter. Brand standards are non‑negotiable.

Write captions that are on‑voice, engaging, and consistent across every platform.

Source and incorporate UGC cohesively, and collaborate with the Paid Media Buyer to align organic and paid creative.

Own the content calendar and execute it daily across all active platforms with precision.

Work directly with talent to capture and post Story content, ensuring best practices are followed (captions, polls, engagement prompts).

Monitor comments, DMs, and mentions—partnering with Customer Support to handle incoming needs promptly.

Requirements

Education: High School degree.

Experience: 5+ years creating strategies specifically for e‑commerce and/or personality‑driven brands.

Location: Must reside in Nashville, Tennessee, or a reasonable driving distance for regular in‑person meetings.

Timing: Expected to work synchronously from 9‑3 pm CT, Monday through Friday, plus additional hours as needed to achieve outcomes.

Physical & Mental: Must be able to stand, walk, sit for extended periods, handle objects up to 30 pounds, and satisfy vision requirements such as color and depth perception.

Other: Must have no chemical dependency and demonstrate sustained mental and emotional stability to maintain safe boundaries.

Your North Star Metric: Instagram engagement rate of 3% or above on a growing follower base.

KPIs

Engagement rate (likes, comments, shares, saves)

Follower growth rate across platforms

Story completion rate

Post impressions and reach

Emails and conversions collected via ManyChat

Content performance by format (Reels, carousels, Stories, static posts)

Tools You’ll Work With

Graphic design: Adobe Creative Suite, Canva Pro

Video editing: CapCut, Adobe Premiere, or similar

Scheduling: Later, Planoly, or similar

Automation & DMs: ManyChat

Analytics: Native platform insights, plus any third‑party tools used by the team

AI tools: Comfort using AI for content ideation, caption drafting, and workflow efficiency

Benefits
Full‑time, salaried position with premium health care coverage (we cover 100% of your premium and 50% of your dependents’), generous PTO, a tiered bonus incentive plan, paid maternity and paternity leave, and other perks. We are a healthy team with strong leadership and a culture that feels like a family. Work is conducted online with flexible scheduling within core hours to promote work‑life balance.

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