Sr. Director of Market Influence

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints. The Trend Vision One enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.
Position Summary The Senior Director of Market Influence & Authority is responsible for establishing TrendAI as the most trusted and visible authority in AI cybersecurity. This leader defines how the company earns credibility, shapes industry perception, and amplifies its voice across analysts, media, customers, and the broader cybersecurity community. Working closely with Product and Vertical Marketing, Threat Research, and Regional Marketing, this role translates TrendAI’s strategy and story into coordinated market influence – ensuring the company’s expertise is consistently seen, trusted, and recognized worldwide. This role leads the global programs and teams responsible for analyst relations, industry influence, executive visibility, media relations, social strategy, customer advocacy, and flagship industry experiences.
Why This Role Matters As TrendAI evolves into a next-generation on AI cybersecurity leader, market perception and authority will directly influence growth trajectory. This role will define how the world sees TrendAI. The objective is not simply visibility, but authority – ensuring TrendAI is recognized as a defining leader in AI security.
Responsibilities Define the Market Authority Strategy Develop and lead the global strategy for how TrendAI builds influence, credibility, and trust in the market.
How TrendAI earns recognition as the leading authority in AI security
Where and how the company shows up in the cybersecurity conversation
The role of analysts, industry influencers, research, customers, and executives in shaping perception
The platforms and experiences that reinforce the company’s leadership
Ensure TrendAI’s voice is consistent, credible, and impossible to ignore in the AI security category.
Orchestrate Global Market Influence & Organizational Scope Partner closely with Product Marketing, Brand, and Web teams to ensure TrendAI’s thought leadership, research, and market insights are consistently translated into authoritative content and narratives that reinforce the company’s leadership. Lead and align the teams and programs responsible for market presence and external influence.
Analyst relations
Influencer and practitioner communities
Global events and executive experiences
Executive communications and speaking strategy
Public relations and media engagement
Social strategy and real-time narrative participation
Evangelism and thought leadership programs
Customer advocacy and reference programs
Executive Briefing Center experiences
Focus on ensuring these programs operate as a coordinated influence system, reinforcing TrendAI’s authority rather than functioning as disconnected marketing activities.
Measure, Learn, and Adapt Market Influence Establish clear frameworks for measuring market authority and influence. Define and leverage analytics and AI-driven insights to monitor market sentiment, identify emerging conversations, and continuously optimize TrendAI’s influence strategy.
Share of voice in cybersecurity and AI security discussions
Analyst positioning and recognition
Media and industry perception
Executive visibility and credibility
Engagement with TrendAI’s research and insights
Customer advocacy participation and influence
Use these insights to refine strategy and investments to ensure TrendAI’s influence continues to grow and adapt as the market evolves.
Leadership Profile The ideal leader for this role combines strategic thinking with strong market instincts. They understand how influence and credibility are built in technology markets and can orchestrate multiple programs and voices into a cohesive market presence.
A strategic architect of market authority
Adept at building, developing, and leveraging a team to achieve success
A strong cross-functional collaborator
Skilled at translating expertise into influence
Comfortable bridging between executive and practitioner levels
Experience leveraging AI and data platforms to analyze market sentiment, influence dynamics, and engagement patterns
Recognize that authority is built through credibility, consistency, and insight, not volume.
Qualifications 10+ years in strategic B2B marketing leadership (cybersecurity or enterprise SaaS preferred)
Experience overseeing multiple authority/influence channels
Proven ability to elevate brand perception during transformation
Strong executive presence and stakeholder management
Deep understanding of analyst ecosystem
Data-driven mindset with ROI discipline
Global leadership experience
Benefits Comprehensive health benefits and paid time off package
Pre-partum, maternity, parental, medical leave, and adoption assistance
Mental health wellness program & annual wellness incentive
401(k) with company match
Pet insurance
Collaborative and innovative culture
Visa Information This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa).
EEO & Equal Opportunity Trend Micro, Inc. is committed to fair and equitable compensation practices. The salary range for this role is USD $240,000.00 – $350,000.00. A candidate’s final compensation will be determined by various factors to include, but not be limited to, relevant work experience, skills, and certifications. Trend Micro embraces diversity and multicultural workforce. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth, or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.

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