Media Planner/Buyer

Media Planner/Buyer
MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We're looking for a Media Planner/Buyer with strong traditional and digital media experience to join our growing team. This role requires hands‑on media planning and buying skills, with a proven ability to execute and optimize campaigns across multiple DMAs throughout the U.S.

Key Responsibilities
Media Planning & Buying

Build and manage multi-channel media plans across traditional and digital platforms, including TV, radio, OOH, print, display, CTV/OTT, and programmatic.

Plan and buy media across multiple DMAs nationally, with focus on effective market-by-market strategy, placement, and budget allocation.

Negotiate rates and placements with media vendors to maximize value and reach for client campaigns.

Collaborate with internal account, creative, and strategy teams to align media efforts with broader campaign goals.

Campaign Execution & Optimization

Execute all elements of the media but and monitor performance to ensure campaigns run accurately and on schedule.

Analyze campaign data and provide insights and recommendations for ongoing optimization.

Track KPIs and campaign objectives such as reach, frequency, impressions, conversions, and ROAS.

Analytics & Reporting

Use tools such as Google Analytics, Google Tag Manager, and media dashboards to assess media performance and prepare clear, insightful post-buy reports.

Client & Team Collaboration

Participate in client meetings and presentations, clearly articulating media strategies and performance.

Maintain strong relationships with media partners across markets and stay up to date on new trends and opportunities.

Coordinate with cross-functional teams to ensure campaigns are fully integrated and strategically aligned.

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