Brand Manager - Skincare

We are seeking a creative, analytical, and highly organized Brand Manager to join our growing skincare company. This role will support brand strategy, product launches, promotional campaigns, and cross‑functional marketing initiatives to drive brand awareness and business growth. The ideal candidate is strategic and hands‑on, with strong communication skills, an eye for compelling brand storytelling, and the ability to independently manage multiple projects in a fast‑paced environment.

Key Responsibilities

Develop creative copy and on‑brand messaging for promotions, campaigns, launches, and marketing programs

Serve as the promotional central point, collaborating in building campaign timelines and promo strategies, and ensuring cohesive brand promotional calendar across all sales channels

Provide regular scheduled communications to internal marketing channel leads regarding promotional calendar and messaging

Support end‑to‑end new product launch planning, including messaging, timelines, positioning, and go‑to‑market coordination

Track and analyze new launch performance versus forecast, providing actionable insights and recommendations to the commercialization team

Draft detailed content briefs for creative, social, digital, influencer, and retail marketing initiatives

Partner cross‑functionally with product development, creative, sales, e‑commerce, and external agency teams

Monitor industry trends, competitive activity, and consumer insights to identify growth opportunities

Attend industry events and conferences to gain insight into competitive programming and provide actionable insights

Help manage marketing assets, presentations, reporting, and other brand materials

Analyze campaign performance metrics and prepare post‑campaign recaps

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field

3–5+ years of experience in brand management, marketing, or product marketing, preferably in beauty or skincare

Strong copywriting and communication skills with the ability to craft compelling brand messaging

Analytical mindset with experience reviewing sales data, launch performance, and forecasts

Experience supporting product launches and integrated marketing campaigns

Highly organized with strong project management skills and attention to detail

Independent, self‑motivated, and able to manage multiple priorities simultaneously

Ability to thrive in a collaborative, fast‑paced environment

Passion for skincare, beauty, wellness, and consumer trends

Proficiency in Microsoft Office, Google Workspace, and project management tools (Claude AI a plus!)

Preferred Qualifications

Experience working with skincare, beauty, or consumer packaged goods brands

Familiarity with influencer marketing, social media strategy, and digital campaigns

Understanding of retail and e‑commerce marketing strategies

What We’re Looking For

A proactive self‑starter who takes ownership of projects

A creative thinker with strong brand instincts

A team player with excellent interpersonal skills and a positive attitude

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