Country Marketing Manager (GTM)

Requirements

Curious about who thrives at Whatnot? We’ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here
You have 6+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus
You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
You're a creative thinker with an aptitude for content creation and copywriting
You have experience tracking KPIs and monitoring success for marketing programs
You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed
(Desirable) Experience with graphic design and video editing tools (e.g. Creative Suite, Figma)
(Desirable) Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)
(Desirable) Experience buying and selling in online marketplaces
What the job involves

As a country marketing manager at Whatnot, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across every category you’ll be launching—whether it's beauty, trading cards, or anything in between
You are an expert in developing and executing marketing plans centered around customer acquisition and retention. This work includes digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content
Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand
Identify and pursue PR and influencer opportunities in the local market across categories
Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
Measure and iterate on the effectiveness of category marketing initiatives

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