Zipline is hiring: Senior Copywriter in San Francisco

Requirements

We’re looking for a curious mind, a multidisciplinary Senior Copywriter who can concept and create standout work across integrated marketing, growth marketing, brand storytelling, and experiential environments

You’re equal parts brand builder and performance-minded thinker, comfortable writing thumb-stopping paid ads one day, and shaping immersive physical/digital brand moments the next

You bring a sharp creative point of view, strong writing craft, and the ability to translate insights and ideas into work that drives both brand awareness and conversion

6+ years experience as a creative copywriter in an in-house brand, agency, or hybrid environment, with a focus on integrated marketing campaigns & consumer-focused brand campaigns

Proven ability to create both brand-building and performance-oriented creative

Experience writing for experiential/physical environments, spatial storytelling, and environmental expressions is a plus

Expert-level writing craft: tone, voice style and personality

Strategic thinking to structure a solid brand voice that reflects the business goals

Strong conceptual thinker with the ability to generate ideas that scale across channels

Experience with A/B testing and performance-driven copy

Experience building copy systems (not just one-off pieces)

Familiarity with Figma, Adobe CC and Google ecosystem (Slides, Sheets, Docx..etc)

An understanding of AI tools to automatize production

Understanding of production for digital, print, and environmental executions

(Desirable) Naming experience (products, campaigns, features)

(Desirable) Scriptwriting (video, motion, audio)

(Desirable) Long-form editorial writing

(Desirable) Experience developing social media campaigns

You are a curious mind

You are obsessed with the craft

You are hands on

You thrive in high-velocity environments and love testing, learning, and iterating

You balance artistry with data-informed decision making

You’re proactive, energized by ambiguity, and excited to build

You value storytelling in every medium

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!

What the job involves

Lead language development for integrated campaigns across brand, growth, lifecycle, and experiential

Concept high-performing performance ads (static, video storyboards, social formats) informed by testing insights

Develop brand campaigns, including tone of voice, personality, style direction, and language systems

Write for experiential environments, including pop-ups, installations, OOH, live brand activations, and physical signage systems

Partner with the broader Marketing & Product teams to turn ideas into breakthrough creative

Collaborate with designers, producers, and external partners & agencies to create compelling creative for customers and business partners alike

Present work clearly and confidently to creative leadership and cross-functional stakeholders

Elevate the standard of copywriting, ensuring consistency and cohesion across all touchpoints, digital, social, print, and experiential

Maintain exceptional executional quality, even within fast-paced, iterative testing environments

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