Key Responsibilities
- Develop and execute brand architecture, positioning, and identity for Orbit and Gardena across North America.
- Drive brand strategy and governance, ensuring adherence to brand guidelines in all initiatives.
- Represent brand marketing in leadership meetings and councils, providing strategic direction that elevates the brands.
- Lead market research and insights functions to inform product innovation, campaign optimization, and ROI measurement.
- Design and execute brand campaigns using a holistic 4P approach, while managing online, in‑store, and media content.
- Supervise social media strategy, influencer relationships, PR, and website management for Orbit and Gardena.
- Collaborate with Product Development, Sales, and other functions to embed brand support into innovation pipelines, line reviews, channel strategies, and pricing.
- Own master packaging and product design templates, supporting industrial design language for the Orbit brand.
- Build, lead, and inspire a high‑performing marketing team, fostering collaboration and excellence.
- Manage marketing budgets to ensure resource allocation drives measurable brand growth.
Qualifications
- 10+ years of experience in strategic brand management, including proven use of the 4P framework.
- Expertise in using data and insights to guide marketing decisions and improve performance.
- Demonstrated success in developing and executing brand strategies, architecture, and positioning.
- Strong leadership skills with experience building and managing teams.
- Analytical mindset combined with creativity and a hands‑on approach.
- Excellent communication and stakeholder management skills.
Why Join Us?
Opportunity to shape the brand strategy for North America and make a significant impact in a dynamic environment with high autonomy and visibility. Competitive compensation and career development opportunities are offered.
Location & Reporting
Location: Salt Lake City, USA.
Reports to: Senior Director Brand & Marketing (Germany).
Applicants must be authorized to work in the U.S.
Equal Opportunity Employer
We are an equal opportunity employer and celebrate diversity. We are committed to creating an inclusive environment for all employees and candidates. Together as a team, we can bring the best ideas to life. Diversity and inclusion is about each and every one of us.
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