Senior Sales Director, Western US Destinations
Position Overview
Sojern is seeking a dynamic, strategic Head of Sales, Western US Destinations to lead our regional sales team, orchestrate go‑to‑market strategies, and accelerate partner growth. This is a critical senior leadership role responsible for mentoring a high‑performing team of sales professionals and aggressively expanding Sojern’s footprint in the programmatic media space.
The ideal candidate is an inspirational leader and a strategic thinker with deep industry relationships and an intimate understanding of the travel marketing landscape, specifically Destination Marketing Organizations (DMOs), airports, and attractions.
What You Will Do
- Lead & Empower: Mentor, scale, and inspire a high‑performing sales team to exceed revenue goals, deepen client/agency relationships, and unlock net‑new growth opportunities.
- Strategic Growth: Define and execute localized go‑to‑market strategies to acquire and develop high‑value, long‑term strategic partnerships.
- Market Evangelism: Create and deliver persuasive, data‑driven presentations that showcase Sojern’s value proposition at major industry events, panels, and conferences.
- Financial Accountability: Oversee, assemble, and present accurate financial projections, sales forecasts and quarterly revenue plans to senior leadership.
- Cross‑Functional Collaboration: Partner closely with Commercial Sales, Client Success, Product, and Product Marketing teams to co‑create high‑impact, relevant advertising programs for our clients and their agencies.
- Talent Development: Lead all aspects of recruiting, hiring, and onboarding top‑tier sales talent, building a robust pipeline for organizational growth.
- Voice of the Customer: Serve as the regional subject‑matter expert, advocating for client needs and market trends to influence internal product roadmaps and strategic planning.
What You Bring to the Table
- 10+ years of sales experience within digital advertising, programmatic media, and/or the travel vertical.
- 5+ years of direct people‑management experience leading media sales teams, ideally within the travel and tourism sectors.
- Industry Network: A proven track record and an established network of relationships within Western US Destinations, Attractions, and Airports.
- Business Acumen: Strong commercial planning skills, with a history of accurate goal setting, pipeline management, and forecasting.
- Tech Literacy: High proficiency with Salesforce, Google Workspace, and Microsoft Office Suite.
- Mobility: Ability to travel as needed (approximately 30%) to meet with clients and attend industry events.
Sojern Leadership Competencies
- Data‑Driven Decision Making : Leveraging Sojern’s unique traveler data to synthesize actionable insights for both your team and your clients.
- Adaptability : Thriving in a fast‑paced, evolving ad‑tech environment and pivoting strategies seamlessly as market conditions shift.
- Cultural Stewardship : Championing Sojern’s values, fostering an inclusive, high‑energy team culture that rewards innovation and collaboration.
- Operational Excellence : Maintaining a disciplined approach to pipeline management, ensuring high CRM hygiene (Salesforce) and adherence to standard sales processes to drive scalable growth.
Equal Opportunity Employer
We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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