SEM Analyst Job at One Firefly in New York

Location: Remote (Full-Time, Work-from-home position)

Position Summary
One Firefly is seeking a detail-oriented and data-driven Paid Search Marketing Analyst to join our growing Digital Advertising team.

Do you enjoy building, optimizing, and analyzing digital ad campaigns?

Are you energized by diving into performance data to uncover insights and improve results?

Do you thrive in a structured environment while continuously learning and adapting to new trends?

As our newest Paid Search Marketing Analyst, you’ll manage and optimize a portfolio of client advertising campaigns, with a strong focus on Google Ads (primarily search, with opportunities to expand into display). Reporting to the Paid Search Marketing Lead, you’ll be responsible for executing campaign strategy, analyzing performance, and collaborating with internal teams to drive measurable results.

You’ll work closely with account managers and fellow analysts to ensure campaigns are aligned with client goals and deliver strong ROI. This role is ideal for someone who enjoys balancing analytical thinking with execution, is highly organized, and thrives in a fast-paced, remote team environment.

Note: This is a full-time, remote-based (work from home) position; candidates should have access to reliable high-speed internet and be comfortable working in a highly collaborative, virtual environment.

*One Firefly is a US based company. Candidates must be comfortable speaking and writing in fluent English*

What You’ll Do

Execute and optimize paid search campaigns following established SOPs, with potential expansion into display advertising

Conduct keyword research and analysis during onboarding and campaign launch phases

Continuously optimize campaigns (bids, budgets, negative keywords, targeting) to improve KPIs such as CTR, CPC, and conversion rate

Analyze campaign performance and provide actionable recommendations to improve ROI

Collaborate with Account Managers to support monthly client reporting and strategy discussions (and occasionally join client calls)

Write and test ad copy using best practices and A/B testing methodologies

Advise on landing page strategy to improve conversion performance

Use tools like Google Ads, Google Ads Editor, and Google Analytics to monitor and improve campaign outcomes

Maintain strong organization through project management tools and accurate time tracking

Stay current on paid search trends, platform updates, and emerging technologies

What You’ll Bring

3+ years of experience managing digital advertising campaigns, with a focus on paid search

Strong working knowledge of Google Ads, including campaign setup, optimization, and reporting

Experience managing multiple client accounts simultaneously (agency experience preferred)

Google Ads Certification (Search required; Display preferred)

Experience managing significant ad budgets (e.g., $200K+ annually)

Familiarity with Google Analytics, Google Tag Manager, and Google Search Console is a plus

Strong analytical skills with the ability to interpret data and make informed decisions

Excellent time management and organizational skills in a remote environment

Strong written and verbal communication skills, with attention to detail

Comfortable participating in frequent video calls and collaborating with distributed teams

A proactive, positive attitude and a commitment to continuous learning

What We Offer
As a full-time employee, you would receive the following benefits:

A remote-first culture that allows for flexible hours (Remote since 2015!)

Private Health, Dental, and Vision 100% paid for employee only, dependent coverage is available for an additional cost

10 Paid Holidays

Paid Time Off that increases with tenure, plus 1 additional day for Volunteer work

Bonus opportunities tied to clear performance metrics

Personal Development Allowance (To be used for Professional and Personal Development)

Company provided computer, monitor, keyboard and mouse along with additional office supply funds your first year

Team events to build relationships in person

Who We Are
One Firefly is an award-winning marketing agency serving the residential and commercial custom integration industry. Since 2007, we’ve helped technology professionals elevate their brands, attract qualified leads, and grow their businesses through a full suite of marketing services.

With a fully remote team distributed around the globe, we’re a people-first company that values curiosity, creativity, and collaboration. Whether you're optimizing campaigns, analyzing performance, or helping clients grow — we believe great work starts with great people.

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In Summary: One Firefly is seeking a detail-oriented and data-driven Paid Search Marketing Analyst to join our growing Digital Advertising team . The position is a full-time, remote-based (work from home) position . The role is ideal for someone who enjoys balancing analytical thinking with execution . Candidates must be comfortable speaking and writing in fluent English*

En Español: Localización: Remote (Posición a tiempo completo, Trabajo desde casa) Posiciones Resumen One Firefly está buscando un analista de marketing de búsqueda pagada orientado al detalle y basado en datos para unirse a nuestro creciente equipo de publicidad digital. ¿Te gusta construir, optimizar y analizar anuncios digitales? ¿Estás energizado por sumergirse en los datos de rendimiento para descubrir ideas y mejorar resultados? Los candidatos deben estar cómodos hablando y escribiendo en inglés fluido* Lo que vas a hacer Ejecutar y optimizar campañas de búsqueda pagadas siguiendo SOP establecidos, con una posible expansión al compromiso publicitario de visualización Realizar investigaciones y análisis de palabras clave durante las fases de incorporación y lanzamiento de la campaña Optimiza continuamente las campanas (bids, presupuestos, palabras claves negativas, orientación) para mejorar los KPI como CTR, CPC y tasa de conversión Analizar el rendimiento de la Campaña y proporcionar recomendaciones prácticas actuales para mejorar el ROI Colaborar con administradores de cuentas para apoyar estrategias mensuales de informes y discusiones de clientes (y ocasionalmente unirse a llamadas claras del cliente) Escribir y probar mejor información sobre los anuncios y métodos A/B. Asesorar sobre la estrategia de control de páginas de destino Para mejorar el desempeño de la búsquedas disponibles Utilizando habilidades profesionales tales como Google Ads, Google Ads y Google Analytics para monitorear y gestionar las herramientas de gestión de datos personales Disponible y ofrecerle capacidades adicionales para mantenersecuras y desarrollos informados Las tareas se pueden realizar desde el día a día Conforme a día, así como Google Advertising, Desarrollado y una experiencia de trabajo más alta, Google+ Diseñecer y sus conocimientos personales (¡Descripción personal). Desde 2007, hemos ayudado a los profesionales de la tecnología a elevar sus marcas, atraer clientes potenciales calificados y hacer crecer su negocio a través de un conjunto completo de servicios de marketing. Con un equipo completamente remoto distribuido en todo el mundo, somos una empresa de primera persona que valora la curiosidad, la creatividad y la colaboración. Ya sea optimizando campañas, analizando el rendimiento o ayudando a los clientes a crecer Creemos que el gran trabajo comienza con grandes personas. #J-18808-Ljbffr