Senior Vice President, Marketing

Launched in early 2020, Teremana Tequila is a premium, small‑batch brand founded by Dwayne ‘The Rock’ Johnson.

Teremana is entering its next phase. We need a Senior Vice President, Marketing to lead what comes next. This leader will build a premium, culturally relevant global brand that earns attention rather than buys it, grounded in our ethos of Mana. They will oversee brand, content, social, PR, experiential, partnerships, and the performance engine underneath it all.

What You’ll Lead

Brand Vision & Cultural Leadership: Define and evolve the brand platform and protect the Teremana voice and identity.

Experiential Marketing & Brand Activation: Lead national activations, events, and partnerships that drive trial and depletions.

Brand to Bottle: Connect brand storytelling to retail execution and commercial performance.

Modern Discovery & AdTech: Ensure presence across modern discovery platforms and build a high‑performing media ecosystem.

Growth Strategy & Innovation: Shape long‑term growth, portfolio expansion, and innovation strategy.

Leadership & Organization: Build and lead a world‑class marketing organization.

What You Believe

The best marketing doesn’t interrupt culture. It contributes to it.

There’s no daylight between brand and commercial. Storytelling that doesn’t move bottles isn’t strategy; it’s a hobby.

You’re as fluent in a retail‑media dashboard as you are in a creative brief. You expect your team to be the same.

You lead with mana. Warmth and gratitude are not soft skills around here. They’re how we win.

Qualifications

15+ years of marketing leadership experience, including executive roles.

Proven ability to scale consumer brands while maintaining cultural relevance.

Deep experiential chops: sponsorships, festivals, hospitality, the works. At consumer scale, with commercial outcomes you can name.

Strong leadership presence with the ability to influence at the executive level.

Experience across modern marketing channels and data‑driven decision making.

Benefits

Competitive compensation package: 260-310k + 40% target bonus.

Comprehensive healthcare, dental, and vision benefits.

401(k) retirement plan.

Opportunities for career growth and development within a dynamic and fast‑paced environment.

Joining a brand strongly committed to quality, sustainability, and responsible sourcing.

Opportunity to shape a globally recognized premium brand.

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